GroupM Acceleration | Senior Measurement Consultant
Description
Acceleration, part of GroupM Nexus, is WPP center of excellence for data and technology consulting. We partner with businesses to help them grow incrementally by modernizing their media and marketing capabilities at the speed of change. As part of the largest Global Media network, we work closely with GroupM agencies to give brands access to more than 6,500 technology and data consultants, connecting data and technology investments to business results, while helping them stay at the forefront of innovation.
We are looking for a passionate, highly driven and curious Senior Measurement Consultant to join our Acceleration Measurement team, composed by 22 Consultants. The team is young, talented, and dynamic.
The candidate will work closely with both internal WPP/GroupM Agencies and external clients on business with the aim to provide strategic and tactical insight in order to optimize marketing investments and maximize ROI.
RESPONSIBILITIES
- Measure and analyze impact of marketing activities on client business goals
- Analyze different type of metrics like business data, macro-economic dynamics, web analytics, media and marketing investments, call center data and other relevant factors
- Develop Marketing Mix Models, Regression Based Attribution Models, Multi-touch Attribution and other analytical solutions to provide data driven recommendation supporting media investment allocation and planning
- Evaluate different Marketing and Media Scenarios, forecasting business results and supporting marketing strategy
- Manage the relationships with internal and external stakeholders, in order to lead the whole analysis process, from data collection up to final presentation and discussion with the client
- Design and develop performance reports, defining the Key metrics & actionable insight
ABOUT YOU
- A curious and data-oriented mindset, with economic-mathematic-statistic background
- Strong analytical skills set
- Excellent communication and presentation skills, combined with the ability to collaborate across teams
- Strong interest for the interpretation of business data
- Excel lover, with a good working knowledge of PowerPoint
- Knowledge of the English language
- Have a strong orientation toward team working, collaboration and support of colleagues, while always maintaining a positive approach
- 3+ years of working experience
The knowledge of the following will be considered as a plus:
- Previous experience with Marketing Mix Modeling/Econometric Modeling
- BI tools like PowerBI, Data Studio, Tableau, QlikView
- Python/R/Sql/Google Cloud Platform/Scripting Skills
- Previous experience in a Consulting/Analytic Roles
If you are eager to be part of our team, join the challenge! You will find a stimulating and collaborative environment and many internal training courses to improve your skills
LOCATION
Wpp Campus in Milan (plus the option for smart working
We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength . This position is also dedicated to people belonging to Categorie Protette ex l. 68/99