Global Head of Data
Data drives everything a marketing agency does – it generates insight, informs thinking, inspires brilliant solutions and ultimately tells us whether campaigns worked. But with an ever-growing volume and variety of types of data available, the biggest opportunity is in helping clients collect, connect and centralise their data so it can drive value in all areas of their business.
We can squeeze value out of data in all its forms – whether cookie or customer, inferred or imparted, first- second- or third-party – but bringing these data sources together delivers power that is far greater than the sum of its parts. From this base, data-led conversations don’t stop at the marketing director, they go all the way up to the CEO because data can drive improvements to a business’s bottom line, not just to its marketing campaigns.
To truly make the most out of these opportunities, the agency needs to develop three things:
Proposition: create a proposition and practice that joins data up across disciplines and uses it to deliver:
o Fresh insight that drives deeper and more meaningful connections with consumers
o Evidence-based budget recommendations to maximise return for clients
o A strategic, data-led approach to customer engagement / CRM
o End-to-end evaluation of activity along the whole customer journey path
People: create a company-wide understanding that:
o Data is our clients’ most valuable and powerful asset
o Data will tell us where, when and how we can influence consumer behaviour
o Data can fuel the biggest positive step-change in how the industry operates
o It’s an exciting time to be working in an agency that is investing in data in this way!
Promotion: present this philosophy and practice to the world to make MSix the first agency to embrace fully the power that data in all its forms can provide and to exploit the opportunity that it presents for our clients.
The Global Head of Data is responsible for the agency advertising performance reporting and evaluation proposition and implementation. This role involves coordinating resource, tools and techniques within the agency, across the group and from 3rd party suppliers to raise the profile and capabilities of the agency in all things data and analytics related. The role involves working directly with the CTO, CSO and account teams delivering value added data and analytics services whilst also developing fee generating projects to be delivered directly to clients.
We are looking to speak to experienced analytic candidates who have been working within an analytics or media agency. You will have experience of working with big data sets, modelling, analytics and working across the digital data eco system.
You will have knowledge of: SQL, VBA, Econometric modelling both at creation stage and translating for clients, attribution modelling techniques across all digital channels and Experience of platforms and technologies such as Tableau, Adobe Audience Manager, VisualIQ and Doubleclick.
The Global Head of Datawill have the gravitas to lead a strong analytics team and an insatiable curiosity in explaining what appears unexplainable!
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK@GroupM.com.