Senior Digital Planner
Description
Wavemaker is looking for a Senior Digital Planner to be introduced in our Team. The successful candidate will become a part of a Digital Team inside a unit collaborating with the most important clients. He/she will be responsible of the following activities:
- To deliver the most effective Media Plan given a budget and an objective working closer with international stakeholders;
- Manage all steps of implementation and optimization of digital campaign activities (planning, buying, accounting with operational biddable team);
- Deliver competitive report and analyze campaigns results;
- Analyze campaigns, and recommend tactical changes to maximize campaign performance.
RESPONSIBILITIES
- Ability to work in an international team, meeting national/international client needs and European planning guidelines;
- Being aware and updated about the commercial offer of the online channels in performance market;
- Manage different digital campaign typologies (awareness, performance, data driven and retargeting);
- Collaborates with agencies cross functional teams and client's suppliers, including external creative agencies, international teams, broadcasters.
ABOUT YOU
- Strong knowledge and proven experience using different tools (Adserver, IAS, dashboards, Meta BM) to evaluate the plan’s results;
- University degree preferably in Economics, Advertising or Marketing and Communication;
- At least 3 years of experience in media planning;
- Proactivity and Teamworking skills;
- Knowledge of main media Tools as Adserver, IAS, Meta BM, Appsflyer, DV360;
- Fluent English
- Accuracy, precision, attention to details and meet deadlines.
LOCATION
Wpp Campus in Milan (plus the option for hybrid working).
We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also dedicated to people belonging to Categorie Protette ex l. 68/99.