AV (TV) Investment Manager - Mars
Mars have world famous, well-loved brands including Snickers, Galaxy, Maltesers and Whiskas and they continue to be at the forefront of the advertising industry by driving innovation and effectiveness. At MediaCom we are expanding our remit for Mars to include buying as well as comms planning and we are proud of the heritage and expertise we bring. This is proven by not only winning Agency of the Year at 2018 MediaWeek Awards but also by the individual awards we won for Snickers innovation as well as Best Use of Audio with Spotify.
Moving into 2019 on Mars we have a unique industry leading & transformative media vision at the heart of which is the use of data applied intelligently to drive more effective demand and conversion. We need the best people to help drive this forwards as we build a team fit for the future.
Overview of job
MediaCom handles the media planning and buying for some of the world's smartest advertisers. Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.
We are the only agency to simultaneously hold the title of Agency Network of the Year across all 5 of the industry’s biggest awards, whilst MediaCom London has recently been named the Number 1 agency in the world in the 2018 Gunn 100 report.
We’re looking for a natural leader who wants to help us push this further! We need an experienced Investment/Buying Manager who can run a dedicated team of media specialists, across all AV channels, including TV, Online Video, Addressable TV, OOH TV, Cinema and Radio for one of the UK’s biggest and most forward-thinking advertisers; Mars UK.
3 best things about the job:
The creativity and rigour Mars bring to the planning and buying of media is right at the forefront of the industry globally, and will push the boundaries of what MediaCom have to offer – so you will be working with THE BEST people within THE BEST agency in the world.
This account will require an entirely new way of working within AV, with brand new, industry-leading tools and entirely innovative approaches to data. Leading this team will constantly challenge and inspire the right candidate who will then act as a champion for this new way of working within the wider agency.
Becoming an instant MediaCom celebrity! With the importance of the Mars account to MediaCom, the successful candidate will get a lot of face to face time with senior MediaCom stakeholders.
Unlimited supply of chocolate!
Measures of success –
In three months, you would have:
Worked with Gary Cook and other Associate Directors/Directors to build a strong team within the Mars AV Planning and Buying department, along with other key internal stakeholders (Implementational Leads, Business Science, Systems development teams).
Built a strong working relationship with the Mars Digital team to ensure integration between their digital buying and our digital video buying.
Start to build a relationship with key stakeholders at Mars UK and have a strong understanding of their account and approach to AV.
Managing your team in order to deliver all campaign objectives without error.
Have a full grasp of all the commercial aspects of Mars (their business and ours).
In six months, you would have:
Developed an efficient and effective way of working within the AV and Planning team to ensure Mars’ reach goals are achieved in the most efficient and effective way possible.
Started to demonstrate to Mars an improvement in key business performance metrics.
Developed a good grasp of the Mars account and how the various teams in the agency interact to produce best in class AV work.
Set your team’s quarterly reviews, KPIs and My360.
In 12 months, you would have:
Delivered all pitch commitments to Mars as evaluated by Ebiquity
Delivered demonstrable AV-attributable improvements to the Mars business YOY
Delivering pitch commitments in a manner which minimises wastage in terms of MediaCom / GroupM value
Been shortlisted for / won an award for AV excellence for Mars
Responsibilities of the role:
The Mars Video team will be a team within a team. MediaCom has recently restructured into 6 Business Units – and the Mars Team sits within the largest of these, Business Group 2 (internally known as Planes, Brains and Automobiles – due to Air France, Peugeot, and a preponderance of brains!)
You will work as part of a team of 6 video specialists who will plan and buy all video campaigns for Mars. With some of the UK’s most challenging targets this team will need to be the best of the best – every member of the Mars team will need to have a very strong understanding of how video works, be an innovator, and have a willingness to learn. We will be rolling out MediaCom’s newest and most impactful video planning and buying system, MVideo, on the Mars account, which means the whole team will need to develop a new way of working which will enormously improve the way video reach is planned and bought – not just for Mars but across the entire business.
The AV Investment Manager has responsibility for working with the AD to monitor and push the development and quality of output from the more junior members of their team. They must inspire and challenge the team, ensuring that they are motivated, and given the right opportunities to develop their video and multimedia knowledge – understanding the role of all video channels, how they interlink and the role that they can play in a wider multimedia system.
As AV Investment Manager you will be responsible for the delivery of market-leading buying output, without errors, to the Mars clients. It requires a combination of leadership, communication skills, excellence in video media and multimedia understanding.
The AV Investment Manager will be responsible for owning the AV Buying output for the team. They will be viewed by the client as a video expert who has an authoritative opinion on both their plans and the wider media market. They will work very closely with the Mars AV Associate Director and the Mars AV Planning Manager to ensure every plan delivers maximum reach for lowest cost and highest quality in the most commercially beneficial way.
Client education and thought leadership is a core part of the role: developing a deep understanding of the food category and Mars’ business objectives and problems will be essential.
What you will need:
In depth experience of the UK market
Interest and enthusiasm to work on a massive client
Multi-media understanding and 360 video knowledge (all channels)
Knowledge of industry media buying tools (all media e.g. BARB, Media Ocean, Caria, Prisma and Jet)
Pro-actively forge relationships with media owners
Commercially astute and excellent negotiation skills
Passionate to explore new ways of trading
Interest in helping shape the commercial product at MediaCom
Strong interpersonal skills and good communicator
Understanding of brands and ability to execute strategy
Good leadership skills and talent management
Good presentation skills
Ability to build strong relationships with internal stakeholders
Excellent numeracy skills
*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*
MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.
Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, Coca-Cola, Tesco and Cancer Research UK.
Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.
We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.
We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
To find out more about MediaCom visit us here: www.mediacom.co.uk
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GroupM is an equal opportunity employer. We view every individual as exactly that, individual. We hire despite peoples differences, not because of them. We understand that inclusion is more than just diversity. We celebrate the fact that everyone is unique. That’s what makes us so good at what we do. At GroupM we pride ourselves on being a company that can truly represent the global clients we work with.
If you need assistance or an accommodation due to a disability, you can email us via TalentTeam.UK@GroupM.com.