Paid Search Planner Buyer - Vauxhall Opel - 18MC010 & 18MC011

Performance London, England


Position at MediaCom

Overview of job

This role sits within the search team, working solely on Vauxhall, but closely collaborating with the Peugeot/Citroën/DS search team. A Search Planner Buyer is responsible for the day to day planning, management, optimisation and reporting of paid search campaigns to deliver client growth by meeting KPI targets.

The Search Planner Buyer will be self-motivated and able to manage their time effectively. They will be operationally proficient and have knowledge of search best practice principles and how the market operates.

They will also have knowledge of other digital channels and how they fit within the overall media/marketing mix. They need to demonstrate good communication skills, liaising with client contacts, internal stakeholders and media owners alike.

Reporting of the role

This role reports to the search team lead who oversees three large budget clients.

3 best things about the job:

The opportunity to work on a brand new global automotive client and one of the biggest accounts at MediaCom.

The UK’s biggest media agency recognises search as an integral part of connected communications.

A multinational and talented team supporting each other in implementing best in class campaigns, and having fun along the way.

Measures of success –

In three months, you would have:

  • Fully implemented a weekly reporting and optimisation routine that provides the best opportunity for performance improvements.
  • Developed strong relationships with day to day client contacts, as well as internally with Planning, Connect (our implementational planning team) and Tech.

Been delivering brilliant basics in account optimisation.

In six months, you would have:

  • Proposed short and long term projects to develop the search accounts and deliver improved performance.
  • Worked closely with the client planning teams to deliver fully integrated media plans and client brief responses.
  • Developed a good grasp of the Vauxhall account and how the various teams in the agency interact to produce best in class digital work.

In 12 months, you would have:

  • A complete understanding of the client’s business and the ability to shape search strategy according to both, business needs and the market as a whole.
  • Become an extension of the client’s digital team, providing added value across paid search and beyond.

Responsibilities of the role:

Team Support

  • Support the team lead with search insights, tests and innovation.
  • Share learnings and best practice with the immediate team and wider Search team.

Client and Internal Communication

  • Day to day communication (such as weekly calls and meetings) with the clients and internal teams (such as the client planning teams) with the guidance of the team lead.

People Management

  • Support the training of team Executives who learn about the specialism and support account management tasks.

Search Experience and Knowledge

  • In-depth paid search specialist experience.
  • Solid direct response experience with an understanding of brand awareness.
  • Up-to-date with Google AdWords and Bing Ads platforms.
  • Know how to create, work to, and forecast accurate media plans.
  • Strong budget management knowledge.

Technology and Systems

  • Knowledge of conversion tracking systems such as DoubleClick Search.
  • Keen to improve knowledge across automated account management systems and processes (such as ad copy changes, bid management). 

What you will need:

The ideal candidate will be proactive and willing to get stuck in, in order to deliver efficient activity. They will have a solid knowledge of the search landscape, as well as the ability to communicate effectively to build excellent relationships.

  • Detailed knowledge about granular account optimisation in line with KPIs.
  • Ability to give account recommendations, from quick wins to long term projects.
  • Clear and concise communication (written and verbal).
  • Experience with working across multiple products and search accounts.
  • Previous experience with direct response clients.
  • Experience in handling the financial side of account management.
  • A keen interest in understanding the client’s business and the challenges they face.
  • Attention to detail.
  • Passionate about all things digital with enthusiasm to help shape our team.
  • Positive attitude.
  • Excellent numeracy skills

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*

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We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.