Digital Media Manager - Tesco Mobile

Digital/Mobile London, England


Position at MediaCom

Overview of job

The Digital Manager is the most valuable role on our client’s business. Managers are the conduit between long-term strategy and implementation across all digital channels. Their job is to use insight derived from data across all sources and create integrated digital plans that not only exceed client expectations but deliver on the KPIs our clients set.

We are our clients’ partners in cutting through complexity in digital to deliver solutions that can meet any requirement, from driving more sales to understanding what a long-term content strategy should be and the digital manager is the central cog to making true integration of this a reality. They should not only be capable as a 360-digital media expert across Display, Search and Social but also can translate, connect and advise on broader digital themes such as Data Strategy, Creative/Content, Partnerships and eventually, E-Commerce. We are not looking for another Display planner, we are looking for a digital all-rounder.

Reporting of the role
This role reports to the Digital Associate Director/Digital Director
3 best things about the job:

1. Working on a challenger telco brand and fashion brand with the unique position of having the backing of the biggest grocery brand in the country. They are ambitious and are able to work in a different way to the rest of their market.
2. The team across both the core team and the wider departments we work with are fantastic. It’s great to be able to tap into the wealth of knowledge and experience here at MediaCom across all departments.
3. The opportunity for progression is huge for this position. The Digital Associate Director is not heavily involved in these accounts which gives you the real opportunity to own and shape it yourself and really make a mark on their business. We are looking for an experienced Manager who has the ambition to progress to Associate Director quickly and develop the senior planner to Manager level in tandem.

Measures of success –
In three months, you would have:
• Developed strong working relationships internally with Planning and Investment.
• Build strong relationships with day to day clients, working closely with the team.
• Pushing forward all channels and worked out 100 day plans for key clients.

In six months, you would have:
• Taken hold of the client across all departments and ensuring the central strategy is being executed and the client are continually testing, learning and innovating
• Built strong relationships with media owners, be keeping up to date with the latest developments from these media owners for your key clients

In 12 months, you would have:
• Stepping into a leadership role on the account as an all-round digital leader
• Stepping into new business to deliver digital brilliance on prospective clients
• Developed the team underneath you in your mould.

Responsibilities of the role:
• Oversee and develop an ambitious senior planner who is keen to progress
• Be a strong leader and mentor and lead by example
• Develop relationships with day to day clients and internally with other departments
• Maintain strong relationships with media owners

• Ensure that you are delivering brilliant basics in digital implementation planning
• Work closely with the Senior Planner/ Manager on the day to day digital output for your clients (working with all departments across the company)
• Meetings and conference calls with Planners and clients
• Response to brief presentations
• Work on proposals based on media owner ideas / solutions

• Work closely with Planning to ensure effective briefing is in place to ensure the best implementational planning possible
• Work closely with Investment to ensure campaign set up is in line with implementational response with best in class buying and execution
• Work closely with Investment to deliver clients’ buying targets
• Ensure that client finance is in order to ensure no late payment and loss of income

What you will need:
• 360 digital channels understanding (Search, Social, Display)
• Strategic digital skills
• Strong attention to detail, proactivity and can-do attitude
• Ability to captivate, challenge and inspire clients
• Ability to hold difficult conversations confidently
• Strong team management and people skills
• Knowledge of digital platforms (e.g. DCM, Adwords, etc)
• Ability to extract and filter relevant insights/ research to support planning decisions
• Ability to make sense of large, complex data set
• Good communicator
• Natural curiosity
• Genuine interest in industry research and new ways of working
• Strives to deliver award winning work and industry leading innovation
• Good presentation skills
• Media buying experience
• Trafficking experience

About MediaCom
MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.

Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco and Cancer Research UK.

Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.

We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.

We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.

MediaCom was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

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We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.