Essencemediacom: Regional Performance Manager
Description
As the Performance Manager you will be overseeing the strategy, planning, implementation, and reporting of biddable platform (Social, Search, YouTube) across our local portfolio of the agency accounts. You will also provide guidance to the extended local performance and ad operations team working to develop the operational capabilities within the agency.
3 best things about the job:
1. Working with a young and dynamic group of individuals.
2. Growing and managing performance campaigns.
3. Opportunity to expand the learning on Biddable/Programmatic Media as part of a growing centre of excellence for the agency. High visibility within the agency and with the client where your work is sure to be seen & appreciated.
Measures of success:
• Understand the setup of the agency teams and client performance and digital ad operations requirements.
• Seamless implementation of the workflow processes for performance-based campaigns and ad operations (including tagging through DCM, Sizmek, Nielson, AIS, Mediaplex etc).
• Client management and custodianship of pure performance accounts.
• Efficiently manage the performance team resources across the core local account teams.
• Already established trust with the in-market team to guide them and mentor them for greater success. • Have begun understanding where opportunities exist to streamline and/or consolidate processes.
• Sound understanding of all Search and Social platforms on an operational/implementation level.
• Have a full understanding of all key accounts and their performance and ad operations requirements.
• Have streamlined the efficient processes to make reporting, management, or collaboration easier for internal and external teams.
• Have made some significant strides in optimization within the accounts, working closely with internal stakeholders.
• Recommend programmatic strategies for key clients and new business prospects.
• Instigated training sessions for the rest of the performance team in basic-intermediate proficiency across all key biddable platforms and ad operations, and 101 workshops for the rest of the team.
• Amplified client knowledge on strategic approach of biddable platforms.
Responsibilities of the role:
• Oversee the strategy, planning, implementation (ad operations), and reporting of Performance and digital campaigns across multiple brands.
• Set expectations and deliver on multiple projects at the same time.
• Responsible for hitting the Performance KPIs for all brands which works to prove the value of biddable platforms to the clients and internal teams.
• Responsible for maintaining a forum for continuous learning and knowledge sharing.
• Successfully work on, or lead, cross-functional teams with clients, internal teams, and media owners.
What you will need:
- Technical Knowledge
- Thorough understanding of all key biddable mechanisms and their implications
- Have solid experience in Paid Search, Paid Social and E-commerce.
- Solid Experience with App Campaigns & their technical setup
- Ability to troubleshoot & assess setup health.
- Strong Microsoft Excel capabilities (Formulas, pivots, etc.)
- Knowledge of Macros/automation is a big plus
- Solid experience with Google Analytics & Google Merchant Center. Adobe Analytics experience is a plus.
- Management
- Prior management of eCommerce and/or Retail clients is a plus.
- Have managed a team before and shown ability to manage pressure.
- Proven experience setting up systems which streamline workflows
- Character
- A “Self-Starter” & team player attitude – someone who is willing to roll their sleeves up and get into the details.
- Highly Organized & Structured
- Excellent & proven communication skills, with the ability to simplify complex ideas into business-related context.
- Team Player with the ability to also work in Silos occasionally.