Journey Activation Executive

Entry Level: Recent Graduates and Students London, England


Position at Wavemaker




Future Makers


GroupM recently merged two of its leading global networks, MEC and Maxus, to form a brand new media, content and technology agency – one of the largest in the world. WAVEMAKER exists to be Future Makers: to build brands that pioneer the future, inspire society and move customers to action. What started with a blank page and a fresh perspective has resulted in building an agency of future.


Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow. Our organizational capabilities and specialisms, along with the talents of our 8,500 people are united through our focus on understanding, accelerating and optimizing purchase journeys. Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in the job roles our people perform. So a job a WAVEMAKER may not sound like a job at any other agency, and that’s because it isn’t.


Our people are encouraged to become the best versions of themselves and share the values and behaviours of what we refer to as PACED -  passionate, agile, collaborative, entrepreneurial, and diverse. With our combined global heritage coming together to create something new; our people are the brains, the data experts and the thinkers of the GroupM family.


WAVEMAKER is a leader in its field.  We’re in front of transformation, making waves by making bold choices. It means the impact of our choices today creates momentum into the future.


Our vision is simple: To become the most distinctive and admired media, content and technology agency in the world.


The future is not only coming, it’s now.




Job Title:Journey Activation Executive


Role context:

The Journey Activation Executive will have a crucial role in the client teams, responsible for the planning and execution of best in market campaigns and ultimately to deliver valuable outcomes for our clients. You will work across a range of platforms including paid search, paid social, programmatic display, shopping (Amazon and Google) and may also be required to work on some channel activity such as IO based digital display.


Core Responsibilities:

Client Servicing:

  • You will work with your manager and the Journey Activation Director to produce and if appropriate at times present strategy and rationales, media plans, projections, and results to clients
  • You will need to develop and demonstrate a good understanding of your clients industry sector and their competitors
  • Specific expectations/deliverables


Strategy & Planning:

  • You will help your manager to provide media plans, KPI’s, projections/forecasts and rationales for your channels in response to client briefs
  • Testing plans will be a key component of this role, you will work with your manager, the Journey Activation Director, media owners & ad tech partners to create and deliver robust testing schedules.
  • You will need to develop and demonstrate a good understanding of key industry planning tools and platforms (e.g.TGI, Comscore, Hitwise, Google Insight tools, Facebook Audience Planner) to enable you to build robust plans and rationale documents that justify your media selections

Campaign Management & Performance:

  • Your core role will be to activate and optimise digital advertising using platforms such as (but not limited to) Google Adwords, Facebook and Amazon.  Working with your manager you will be responsible for meeting and exceeding client targets
  • Each week you will review, with your specialist team, performance against targets and adjust optimisation activities accordingly
  • Every month and quarter you will work with your Manager and the Journey Activation Director (and Head of Specialism if required) to create and amend the 30/60/90 day optimisation schedules for your clients which will deliver quantifiable outcomes
  • You will need to become expert at using industry and Wavemaker tools and systems (e.g. DFA, Google Adwords, Marin, D-Cor, D-Veri) to monitor performance and conduct daily checks to ensure budget pacing is as planned and that activity is serving correctly
  • You will need to log significant actions on your accounts to feed into post campaign reviews and the shape of future activity
  • In conjunction with A&I, you will need to produce weekly / fortnightly / monthly reports for your clients that include commentary explaining how the activity is performing, key optimisations delivered and next steps
  • Each quarter you will be required to audit the Display and Social activity of other teams within Wavemaker and feedback recommendations.


  • You will ensure all accounts are booked onto the system correctly, reconciled within the monthly window, that financial queries are addressed in a timely manner and that Wavemaker financial processes are followed correctly, especially in relation to SOX compliance, plan approval & PO receipt / reconciliation
  • You will work to overall account performance related fee targets as outlined by the Journey Activation Business Director
  • You will develop negotiation skills in order to be able to construct deals which maximise value both for clients and WAVEMAKER
  • In conjunction with your manager, liaise with Trading & Barter teams prior to display planning to meet commercial objectives for clients and Wavemaker
  • You should be fully aware of all Wavemaker / GroupM deal partners and priorities
  • If working on an audited client, ensure you understand the process and methodology for benchmarking and work with your manager to collate all relevant data sets as per agreed deadlines
  • Ensure your timesheets are up-to-date and accurate each month
  • Work with your manager to ensure you are spending the right amount of time on each client


Innovation & Collaboration

  • Help your Manager and Journey Activation Director to leverage key media owner relationships and client data insights in order to produce innovative work which drives tangible business results for our clients
  • Develop strong relationships with relevant media owners at an appropriate level, especially Xaxis and vertical specialist teams at Google, Facebook and Twitter and other external agencies on your clients businesses
  • In conjunction with your Manager and Journey Activation Director, work with key media owners such as Xaxis, Plista, Light Reaction and other Wavemaker deal partners to identify new products and features our clients should be testing, including Google, Bing, Facebook & Twitter Betas and Alpha tests to ensure your clients activity is best in class
  • Work with your manager and Journey Activation Director to produce case studies with media owners such as AOL, Google, Facebook
  • Actively seek out new trends, industry new / updates and product launches and share with wider team

Technical Skills & Experience

  • A passion for digital media is essential, ideally with some experience of display or paid social media
  • Within three months of starting the role you should have:
    • Started Facebook Blueprint and Twitter Flight School
    • Started to develop good knowledge of and experience of using DCM (both trafficking and reporting) and other digital ad servers
    • Good understanding of how to use Metis/Prisma
    • A working knowledge of eTelmar, Addynamix & Comscore
    • Good understanding of how to use programmatic and social technology such as Facebook Business Manager etc.
    • Experience with using analytics packages such as Google Analytics, Adobe, etc.
    • Knowledge of display auditing and programmatic buying
  • Ideally Advanced Excel. You should know how to use Vlookups, Pivot Tables, and web queries.








We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.