Description

Account Executive, Paid Search

Job title: Account Executive, Paid Search

Group: Mindshare Worldwide

Client: Ford

Reports to: Account Manager

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.

You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development, there’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact  [email protected].

Channel Solutions

Channel solutions exists to evolve how we engage with clients over the activation of media, its contribution to business performance and how integration of capabilities and thinking are the critical element to driving growth for clients. Optimising media isn’t enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that.

As part of Channel Solutions, there is a collective of Channel management, the activation of media, Channel Strategy, the connection between media and business performance, and Channel Development, the project managers and integrators to capabilities that exist beyond media and into the wider network and client. 

The Role

A role exists within Mindshare Channels and Solutions within a growing Paid Search specialist team. We are looking for a Paid Search Account Executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, working collaborative with other a team of Paid Search AMs and AEs and support the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc. 

Reporting Structure:

The candidate will report to the Paid Search Account Manager. Working within the Mindshare Channels & Solutions Paid Search team, they will be integral to achieving client goals by developing and optimizing Paid Search activities as part of integrated multi-channel campaigns. The ideal candidate should be able to demonstrate an enthusiasm for digital media and be keen to develop a career within Paid Search.  They should be able to articulate key features and benefits of Paid Search.

The Ideal Candidate

The candidate will report to the Paid Search Account Manager. Working within the Mindshare Channels & Solutions Paid Search team, they will be integral to achieving client goals by developing and optimising activity as part of integrated multi-channel campaigns. The ideal candidate should be able to demonstrate an enthusiasm for digital media and be keen to develop a career within Paid Search. They should be able to articulate key features and benefits of Paid Search.

Role Responsibilities 

Delivering client performance

• Complete daily performance checks to ensure campaigns are running effectively, and within budget
• Learn to identify and proactively act upon budget optimizations requirements
• Learn how Paid Search campaigns are tracked and measured
• Understand what your client’s key performance indicators (KPI) are and how to monitor these
• Understand the role audiences play in Paid Search targeting and campaign optimization
• Become confident in how to set up Paid Search campaigns, including structure, buy methods, formats, and ability to perform audience targeting research (@handles, interests, demographics, keywords, retargeting, etc.) 
• Understand how Paid Search metrics interrelate and can influence each other
• Identify the optimization levers available to improve campaign performance to meet your client’s KPIs
• Demonstrate a working knowledge of both manual and 3rd party bid management
• Contribute to materials required for regular internal or client meetings
• Understand the approach to preparing a media plan in response to a client’s brief
• Deliver client reporting and analyse campaign results under the guidance of the Account Manager, with a view to developing actionable insights 
• Familiarize yourself with, and apply, the Mindshare Channels & Solutions Paid Search best practice in order to execute World Class campaigns
• Working with media owners such as Google, Bing to receive support with running Paid Media campaigns.  Opportunities to run ads on other platforms may also arise.
   

Inspiring our people

• Effectively communicate with your Senior Account Executive and Manager, client team and client contacts regarding deadlines and delivery of work 
• Support the Senior Account Executive and Manager with tasks

Driving our process

• Establish an understanding of the mechanics of Paid Search
• Complete the necessary specialist qualification, e.g. Google Analytics, Google Ads, Google Video and all relevant search qualification
• Become confident in navigating the platforms required to manage Paid Media campaigns 
• Ensure exceptional finance management by accurately completing the Mindshare finance process for your clients, including booking and reconciling activity within deadline and address finance queries 

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