Organic Performance - Account Director

Performance London, England


Position at Wavemaker

Job Posted - 5th March 2018
Closing Date - 3rd April 2018
Location - London
Salary - £Competitive


  • Top 5 agency in the UK
  • Offices in 84 countries and 4,500 employees globally
  • A founding partner of GroupM
  • Over 460 staff across Manchester and London offices
  • Ranked 21st in The Sunday Times Top Companies to Work for. The highest ranking of all media agencies
  • Winner of SEO/PPC Agency of the year, and content marketing agency of the year 2017 at the Northern Digital Awards


The Account Director’s role is to lead and manage their accounts. They are directly responsible for the SEO strategy, performance, financial management, and delivery of all SEO work. A key part of the role is to deliver world-class client service to maintain and improve the strength of the relationship with our brands.

To inspire and motivate all members of their account team and other colleagues, demonstrating skills, knowledge, and abilities in account management.

To have a proven track record in organic search and a good understanding of general digital marketing, supported by an understanding of campaign and digital content marketing.


  • Help Wavemaker to realise its ambition to be its clients’ most trusted and valued business partner.
  • Highly confident and articulate account lead and lynchpin with ultimate responsibility for their accounts day-to-day running.
  • Create content strategies, implementation plans and campaign results to meet client’s business objectives and KPIs to maximise ROI.
  • Proactively lead innovative digital content solutions and build fantastic working relationships with colleagues in other disciplines within the agency, including paid channels, to ensure an integrated approach to client work and marketing campaigns.
  • Develop the account team and pro-actively lead strategic direction of the account, operational excellence, client service and providing quality control and sound judgement for the account team.
  • Solid risk and financial management and commercially astute; developing new business opportunities, and existing account growth. 

 Key Responsibilities

  • Achievement of specific goals set in appraisals
  • First class client satisfaction via formal and informal feedback.
  • Effectively growing new commercial opportunities and leading new business opportunities.
  • Effective management of accounts, financial processes and profitability.
  • Development of team under your management.
  • Accurate and timely supply of requested work.
  • Team satisfaction via 360º and informal feedback.
  • Winning awards for client work under your responsibility.
  • Involvement in new business and PR of new wins and campaigns.
  • Make an active contribution to the development, growth and success of the account team and Wavemaker.
  • Lead by example with time keeping, administration and billing.
Success measures
  • Excellent digital content and SEO knowledge
  • Experience with SEO tools such as Majestic SEO, Screamingfrog, ahrefs, MOZ and Google Search Console.
  • Knowledge of enterprise SEO suites such as Search Metrics, Linkdex and Hitwise.
  • Commercially aware and proven track record of business development.
  • Deep understanding of the digital content and SEO marketplace, relevant tools, techniques and risk management.
  • Excellent verbal and written communication skills.
  • Passion for outstanding client service.
  • Negotiation and influencing skills.
  • Strong presentation skills.
  • Creative thinking.
  • Workflow management, delegation and prioritisation.
  • Positive, dynamic and motivational management skills.
  • Sound financial awareness, including processes and budget control.
  • Strategic thinking including analytical skills, evaluation of key trends and client results data.
  • Desired experience/skills but not essential; degree 2:1 or higher and experience of activating other digital marketing and/or through-the line channels. Second language skills are also desirable.

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.