Data Strategy Director
Description
Data Strategy Director L’Oreal
About EssenceMediacomX
EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oreal and the Financial Times. The agency is more than 1,800 people strong, manages $4B in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.
About the role
Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging and meaningful brand experience for their customers. This involves thinking through their overall design of their ad stack, how they capture, manage and segment audience data, how they augment this with strategic partnerships, the shape of their reporting data pipeline and the things that need to flow through it, right down to the policies they need to adopt to govern the management of their data in a safe and compliant way.
This particular role has a strong focus on audience insights & targeting, data management, and ad tech consulting across L’Oreal
We would like you to be a focal point for all things digital transformation and data-driven marketing, which includes:
- Act as the day to day program lead for client audience insights, targeting strategies and data management for the L’Oreal account. Acting as the ‘technical’ agency partner for the client’s Head of Data, Head of Digital & and Head of Media
- Support L’Oreal in their ambitions of becoming a data and tech leader in the beauty industry by leveraging data and tech practices, services and 3rd party solutions
- Spearhead the strategy, adoption and assessment of L’Oreal’s audience data across the business (notably CRM & Web analytics)
- Lead the integration of L’Oreal’s audience platform into cross-channel campaign planning and activation
- Build out robust test & learn approaches, alongside Analytics, to validate hypothesis around the use of audience data
- Work to future proof L’Oreal’s Performance media investment through development on their tech stack and attribution measurement, working closely with Ad Tech, Ad Ops and Activation
- Maintain an oversight of the data partner market, and any changes to the data privacy landscape, helping Planning and Activation teams navigate through evaluations, tests and onboarding
- Line management of two team members, working towards their continued success in day-to- day roles and coaching them in their longer term career aspirations.
A bit about yourself:
Required
- 5-6 years digital working in data strategy, audience planning, ad tech or programmatic roles.
- A working knowledge of ad-serving DSP, and data/customer management platforms.
- Highly developed interpersonal, team building, project relationship management skills.
- Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw conclusions and develop actionable recommendations.
- Good proficiency in line management; with experience of managing a team, with demonstrable skills in guiding the development of direct reports.
- Experience within the Google Marketing Platform, in particular, DV360, Campaign Manager, and Google Ads.
Desirable
- Experience with Google Analytics or Adobe Analytics.
- Experience with data clean rooms such as InfoSum, LiveRamp, Habu etc.
- Experience with DMP/CDPs such as Adobe Audience Manager, Oracle BlueKai, Krux, etc.
- MS Excel user with additional experience with programming and/or statistical languages such as SQL.
- Understanding of consumer research methodology and tools (i.e. TGI, GWI, YouGov) with the ability to translate findings into insight and application, down to media targeting and messages.
What you can expect from EssenceMediacomX
EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacomX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.