Paid Social Manager (Select)

Performance London, England


Position at Wavemaker

Why Wavemaker?

Wavemaker is the world’s second biggest media agency and the newest. Our 8,500 highly talented and motivated people collaborate across the globe in 90 countries working with world class clients. Wavemaker is passionate about investing in our people to help them develop and thrive. Our culture is one where talent is valued, ideas flourish, and innovation is happening exactly where creativity, data and technology meet.

We attract people and businesses that want to change the game. We believe that the most important career decision a person can make is the culture they choose to grow in. A culture that not only values great work, but also great people.

The Social Manager is responsible for the flawless delivery of Social activity. Your core focus will be to continuously deliver value for your clients by planning and executing best in class campaigns; working with media owners to help your clients to be the first to trial new formats and features; and create and deliver gold standard optimisation and delivery plans. 

  1. Client Servicing:
  • You will work with your Digital Director and Digital Business Director to produce and at times present strategy and rationales, media plans, projections and results to clients
  • You will be responsible for liaising with the appropriate clients with regards to: search and social performance, optimisation plans, testing schedules, competitor analysis and industry news
  • Working with the Digital Director you will present – as appropriate – at monthly and quarterly business reviews
  • You will need to develop and demonstrate an in depth knowledge of your clients industry sector and their competitors
  1. Strategy & Planning:
  • Your core role will be to translate strategy into gold standard media delivery and optimisation plans for each client
  • You will work with the Digital Director and the Digital Business Director in taking client briefs and creating innovative delivery plans and rationale document that demonstrate how you will deliver quantifiable outcomes.
  • You will be required to provide KPI projections, benchmarks and forecasts for your channels in response to client briefs
  • You will need a good working knowledge of key industry planning tools and platforms (e.g.TGI, Comscore, Hitwise, Google Insight tools, Facebook Audience Planner) to enable you to build robust plans and rationale documents that justify your media selections
  • Testing plans will be a key component of this role, you will work with your Digital Director and media owners (e.g. Xaxis, Google, Facebook etc.) to create and deliver ongoing robust testing plans
  • In conjunction with your client, client team and Specialist Leads you will create case studies each quarter to be entered into annual specialist awards (e.g. Direct Marketing Awards, UK Search Awards, Drum Marketing Awards, Xaxie Awards, Media Week Awards etc.)
  1. Campaign Management & Performance:
  • Quality control check and take full ownership of the output of your Executive/s
  • Ensure every brief you receive has a clear set of measurable outcomes and that all parties (client, client teams and your specialist team) are agreed on these outcomes / KPI’s
  • You will be responsible for meeting and exceeding any agreed targets
  • You will work with the Digital Director and Executive to ensure every account has an insight driven clear and achievable 30/60/90 day optimisation schedule. It will be imperative that the client is aware of this plan and the outcomes it will deliver
  • Each week you will review, with your specialist team, performance against targets and adjust optimisation activities accordingly
  • Every month and quarter you will work with your executive and the Digital Director (and Head of Specialism if required) to review and amend the 30/60/90 day optimisation schedules for your clients which will deliver quantifiable outcomes
  • It will be your responsibility to ensure timely delivery against the agreed 30/60/90 optimisation schedules
  • You will need to check that your team are logging all significant actions on your account to feed into post campaign reviews and to help shape future activity
  • You will regularly work with heads of Search and Social to ensure your teams’ activity is audited regularly and is best in class
  • Each quarter you will be required to audit the Search and/or Social activity of other teams within MEC and feedback recommendations
  • You will need to have a excellent working knowledge of industry and MEC tools and systems and must ensure that your executives are using them correctly to monitor performance and conduct daily checks to confirm budget pacing is as planned and that activity is serving correctly
  • You should attend and contribute to weekly client team status meetings and monthly specialist team meetings
  • You will need to manage the delivery of weekly/fortnightly/monthly reports and ensure that they contain insightful commentary on performance, key optimisations and recommended next steps
  1. Commercials:
  • Ensure all of your accounts and your executive(s) are booked onto the system correctly, reconciled within the monthly window, that financial queries are addressed in a timely manner and that MEC financial processes are followed correctly, especially in relation to SOX compliance, plan approval & PO receipt / reconciliation
  • Work to overall account performance related fee targets as outlined by the Digital Business Director
  • Work with the Digital Business Director and Digital Director to ensure you and your executive(s) spend the right amount of time on each client
  • Develop strong negotiation skills to construct deals which maximise value both for clients and MEC and help your executive(s) to build on their own skills in this area
  • Work closely with Trading & Barter teams to identify new opportunities to help meet commercial objectives for your clients and MEC and ensure that all your plans and that of your team are shared with them prior to being shown to clients
  • Be fully aware of all MEC / GroupM deal partners and priorities and have a good understanding of their individual capabilities
  • If working on an audited client, ensure you understand the process and methodology for benchmarking and work with your manager to collate and deliver all relevant data sets as per agreed deadlines
  • Ensure timesheets are up-to-date and accurate for yourself and your executive(s) each month
  1. Team Management:
  • Lead and line manage your executive(s)
  • Responsible for the training and development of your executive(s) with support from your Specialist Lead
  • Accountable for the workflow and quality of work of your executive(s), ensuring that they deliver work on time and to a high standard that is aligned to your client’s digital media strategy
  • Ensure you and your executive(s) have the correct qualifications at all times i.e. Facebook Blueprint
  • Review, provide feedback and set objectives for your executive(s) every 6 weeks
  1. Innovation & Collaboration
  • Help your Digital Director and Digital Business Director to leverage key media owner relationships and client data insights in order to produce work which drives tangible business results for our clients
  • Develop strong relationships with relevant media owners at an appropriate level, especially Xaxis and vertical specialist teams at Google, Facebook and Twitter and other external agencies on your clients businesses
  • In conjunction with your Digital Director, work with key media owners such as Xaxis, Plista, Light Reaction and other MEC deal partners to identify new products and features our clients should be testing, including Google, Bing, Facebook & Twitter Betas and Alpha tests to ensure your clients activity is best in class
  • Work with your Digital Director to produce case studies with media owners such as Google & Facebook
  • Actively seek out new trends, industry new / updates and product launches and share with wider team

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.