Senior Product Delivery Director

Digital/Mobile London, England


Position at GroupM

Director / Senior Director, Product Delivery, [m]Platform EMEA


Role overview

[m]Platform EMEA is searching for a seasoned ad technology / analytics leader to join the regional [m]Platform Technology and data team as Director of Product Delivery with responsibility for DMAS (Data Management and Analytics Solutions). 

DMAS represents a portfolio of platform capabilities which enable GroupM and agency teams around the region to manage data (big and small) more effectively, create advanced analytics solutions for clients (for example attribution models and MMM) and provide automated, scalable reporting and data visualisation.

The regional Product Delivery team acts as the connective tissue between the central product & engineering group, and regional / local delivery teams.  They are ultimately responsible for ensuring that their products are successfully deployed and utilised across the region, and that the product development road-map reflects the needs of the various stakeholder constituencies locally and regionally.

The Product Delivery Director is a senior role, necessitating strong leadership capabilities (in all directions) and exceptional knowledge of both the business / marketplace and our products.  It is a client-facing role when required, and the product delivery director will provide direct support to the solutions team on the most strategically important opportunities to maximise our chances of success.  Exceptional communication skills and gravitas are therefore a key requirement. 

The Product Delivery Director has horizontal responsibility for the products within their remit as part of a matrix organisation, meaning that solutions teams (who work with clients and/or agencies directly to implement the products in the portfolio) and operations teams (who maintain the implementations day-to-day) have dotted reporting lines into the role.  Although the “centre of gravity” for this role is DMAS, the successful candidate will be expected to develop a deep understanding of all the components in the [m]Platform stack (including audience management and programmatic activation management) and flex outside of their core areas of responsibility as and when required.

From the perspective of the central product teams, the Product Delivery Director is responsible for coordinating the gathering requirements from across the region (i.e. ensuring that we present a single ‘customer voice’ for EMEA) and ensuring that these requirements are articulated accurately and concisely.  From the perspective of end-users and internal/external customers, the Product Delivery Director is responsible for articulating the capabilities of their products in terms of business value and solutions to tangible business problems. 

As a relatively new organisation within the group, much of the foundational development for these responsibilities is still to be done, meaning that the successful candidate has huge scope to shape the way that the team functions.  This is a huge opportunity to help shape the future of GroupM and its data capabilities.

Key responsibilities
  • Work with global product managers and engineering teams to create a comprehensive picture of the short, medium and long term product pipeline across all DMAS disciplines and socialise this with all relevant regional stakeholders ([m]Platform local teams, agency data / analytics leads, GroupM analytics functions etc.).
  • Work with the regional solutions leader to develop and implement a plan for effective solutions delivery spanning implementation process design, playbook / best practice development, training programme execution and so on. 
  • Work with the operations community to build effective support and operational management processes to ensure that solutions run effectively once implemented.
  • Work with the business / client development community to build a strong client pipeline, supporting directly on sales activity when required, and evangelising regularly within the regional data and analytics stakeholder community
  • Support delivery leads across the rest of the portfolio as required, acting as the data & analytics SME within the group
  • Contribute to the development of an overarching data strategy across the region in collaboration with the rest of the data and technology team.
  • Create the vision for the future direction of the role and organisation, and execute on this vision!

Key skills and experience expectations

  • Proven subject matter expertise (ideally with some industry recognition) in digital analytics, big data management and ad technology.
  • Deep technical ability coupled with strong business acumen, and an ability to tailor communications to the audience depending on the situation and the requirements.
  • True leadership skills – able to influence others and create alignment without overt direct line management responsibility.
  • Excellent negotiation skills and the ability to navigate sometimes complex political dynamics, for example situations where different internal stakeholder positions are in direct conflict with one another.
  • Deep understanding of the media agency (and holding company) world, ideally with some direct experience of GroupM and/or one of its agencies.
  • Proven experience in a ‘green field’ role where the solution needed to be created from scratch and implemented to great business effect, including experience of growing a team, creating an effective culture and catalysing change.
  • Deep knowledge of AWS data services (Redshift, S3, Kinesis, EMR etc.) a strong plus, recognising that this is not an engineering role.


We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.