AV Account Director

Performance London, England


Position at Wavemaker

You are the gate keeper, ensuring guarantees are met and budgets/forecasts are accurate across the various systems.

 At the centre of your role is your team. Your responsibility doesn’t just sit with managing the quality and scope of their work but extends to really knowing them well. You should fully understand their motivations and how to aid their development.

An integral part of this role is your overall contribution to AV through leading AD meetings and coordination areas to aid the smooth running of the AV team

 Some of the best things about this role;       

  • Delivering that stretch/cost guarantee to the penny!
  • Always learning – the industry is constantly changing and the challenge is to keep up to date and have a viewpoint on new developments and news.
  • Pride in your team.

 Client servicing

  • Build a strong relationship with your Nationwide and Beiersdorf clients, becoming the main day to day contact. You will learn to anticipate what they will want and feed back in a way that is right for each individual client.
  • You will present to clients from response to briefs, PCAs, updates and wider market areas.  Here you will lead the Client(s) understanding of AV planning/buying and knowledge of the AV landscape. You will have an opinion and be able to give informed, considered answers to client questions, particularly around the market.
  • Have a strong understanding of your client(s) industry sector, together with their competitors
  • Oversee all client communication to ensure that they are kept up to date and service levels are high within your group. Any issues should be managed so Clients at not met with surprises at the post campaign/audit stage
  • Lead by example with the quality of work you produce for presentations, proposals etc. You should be able sell our work and show the Client that we are the experts.  

 Campaign Management & Performance

  • Supervise and control all the buying performance of your team so all buying metrics are hit. This also covers accuracy of all the admin and that processes are always adhered to.   
  • Be comfortable with overseeing 1 big brand campaign as well as portfolio management of a number of product campaigns
  • You will ensure campaigns are bought against the best trading audience considering both strategic and commercial implications  
  • Chair regular status meetings with your team to review campaign performance and manage workloads
  • Look to anticipate any issues and ensure your team comes to you as early as possible so you can manage any problems with them. Understand when you need to step in AND equally know when and what trading issues to escalate to your GAD/Head of Dept.

Team Management

You should lead your team. You set the standards in terms of quality of the work produced. Your group is one that always delivers to deadlines and has pride in their work 

  • You’ll help the Manager in your group to provide guidance and support to the team
  • Also work alongside them to agree goals to identify the development needs of your team and monitor their performance
  • Ensure learning is a key focus and diarise regular 1-1 learning sessions in with your team
  • Provide your team with regular feedback: rewarding excellent work and providing constructive direction where required.
  • With your GAD, manage any issues around conduct. For example, time keeping, attitude. And work to find to solutions to resolve
  • Work with your GAD to set the ways of working within the group - approach to lunches, smarter working, what they should so if they are late or off sick etc.
  • Responsible for keeping your GAD up to date – client issues, opportunities, team developments

 Strategy and Planning

  • You are responsible for taking the brief and working with your team to create AV plans and rationale with supporting data/information. This should include showcasing Wavemaker tools to support your recommendations. Your knowledge of these tools will be inside out, not only on what they can do but their inner workings
  • Your plans will consider new products, account for growing trends and structured to deliver the campaign KPIs. You should also look beyond pure spot and in terms of VOD be able to position the channel above pure incremental reach – you should also develop or evolve VoD approaches for each client.
  • Work with the Planning team to ensure plans have clear KPIs and briefs that include all the required information. Where appropriate challenge the brief and suggest new ways of working if required.
  • Work with your GAD to develop longer term campaign strategies


  • Work with the Manager on your team to produce accurate forecasts across all AV channels for the book. Communicate to area heads if there are major changes to the previous forecast and any late money shape is discussed before approval.
  • Ensure your groups book moves are actioned to deadlines. Here again communication is key so it’s known that the request is being actioned.
  • Responsible for making sure all your Clients AV spends on the system are double checked for accuracy and are on the system at the right time and in line with Wavemaker financial process.
  • Track PRFs/Audits to ensure targets are met. You should know how to deliver this in the most efficient way. Also how you can maximise quality scores from producing buying briefs that advantage you in this area to working around the Audit methodology in the case of Nationwide, or for Beiersdorf understand how the cost guarantees work and where we can win on this
  • Understand where revenue earnings opportunities exist and look to set these up so they can be delivered these through day to day buying
  • Be comfortable developing and talking through CPHs with the client

 Innovation and Collaboration

  • Lead a coordination area and team. Not only will you deliver on core objectives but this role requires proactivity to challenge, suggest new approaches and pick up on new developments.
  • Work regularly on new business pitches, suggest innovative ways of answering the brief for AV channels
  • You should have a solid relationship with the other specialist leads on your account. You are the one that should initiate working closely with them both day to day and on response to briefs to produce cohesive work and maximise opportunities.
  • Build relations with media owners at a senior level across all AV channels.
  • Relations with Auditors too should be fostered.   

Technical Skills and Knowledge

  • You will be an expert in TV, VOD, Cinema and Radio trading and marketplace. You should have a clear thought through viewpoint on market issues and topics.
  • Systems: MediaOcean, Metis, Advantedge, WebKarma, DVID, DoubleClick, IAS, Double Verify, Sales Edge, AV Fusion, J-ET, RACE, K2, Deal Manager, DFA.
  • PowerPoint, Excel, Word, Ad Dynamix.

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.