International - Senior Media Planner Buyer - Bose
Overview of job
The Senior planner/buyer role requires working as part of a centralised team made up of key disciplines that help us deliver a top class service to our clients: This role is focused on client management, strategic planning, media planning and buying, execution and optimisation of campaign activity across the full media landscape.
The Senior planner/buyer is part of an integrated team and is the daily contact responsible for the interaction and liaison with clients and execution teams at Mediacom as well as the direct planning and buying of media.
This role will be mainly working on the Bose EMEA account, but will play an integral role in the global planning of Bose.
The Senior planner/buyer will report in to an Associate director and will be responsible for the planner and Media Executive of a growing team.
Primary function of the role
The primary role function of the Senior planner/buyer is to ensure that an effective service is delivered to the client and its goals. This will include contributing towards the strategic direction of client campaigns, coordinating internal teams, planning, and buying media activity and optimising and analysing campaigns to inform future activity.
The main channels of activity for these clients will include (but will not be limited to) paid search, paid social, display, partnerships, sponsorships, TV and OOH.
Responsibilities of the role
Planning, Analysis, and Insight
Taking briefs from clients and working with the AD to determine the required strategic approach.
Conducting Research and interpreting data to apply strategic insights to help define a central planning approach.
Translating this in to a media strategy, rationale, and plan to present back to client.
Briefing and negotiating with media vendors.
Liaising with local market teams for insight and locally bought activity
Optimisation and Performance
Participate in all client meetings as required and contribute to the production of any presentations.
Identify key risks to the delivery and performance against brief on a regular basis and manage remedial programmes to mitigate such risk; escalating as appropriate.
Remain up to date with market trends to advise customer of future strategy.
Understand the market and customer demographics.
Take accountability for sharing key customer information across the team and with other teams as appropriate.
Ensure relevant business knowledge is deployed, shared, and retained within the team and shared across the wider function where relevant.
Effectively manage stakeholder relationships by ensuring expectations are well managed.
Act as business adviser to the client clarifying reporting/data requirements and requests to ensure accurate and meaningful reports and insights are provided which are directly linked to agreed campaign KPI’s.
Maintain a sustainable positive relationship with key customer stakeholders and maintain contact as appropriate and expected.
Ensure compliance with any customer defined service level agreements and performance standards.
Attend key customer meetings/calls, as required.
Team Management and communication
Reporting into your AD line manager frequently and proactively.
Be responsible for the Planner and Media Executive and ensure they take control and ownership of their role. This should be accompanied by a task list that’s regularly reviewed, discussed, and appraised
Sharing priority task lists on a weekly basis.
Quality Assurance & Finance
Comply with all internal processes around quality assurance, ensuring all client facing information is proofed prior to submission.
Reconcile all media costs against PO and deal with any financial concerns.
Contribute constructively to the identification and improvement of central processes which could deliver higher-performance.
Act with initiative, contribute to the definition of new processes and support the rollout and implementation e.g. training of the team in such processes.
Best things about the job:
- Exposure to, but not limited to, UK, DE, FR and US markets
- Opportunity to work on campaigns through the funnel, from brand initiatives right through to performance campaigns.
- Work across different media disciplines
- Be involved in end to end campaign planning and execution
Measures of success –
In three months, you would focus on developing:
- An understanding of clients’ business and structure
- Building client and other stakeholder relations
In six months, you would have a continued focus on:
- Interpreting client briefs and helping manage deliverables
- Understanding the nuances of the target audience and their media consumption habits
- Effective management of a Media Executive
- Contribute constructively to the identification and improvement of processes
In 12 months, you will be able to:
- Help make recommendations to the strategic direction of the account
- Understand market trends and customer demographics
- Manage staff effectively
What you will need:
It is essential that you bring creditability to this role both in terms of digital knowledge, strong interpersonal abilities e.g. communication abilities and operational skills e.g. resource and work-flow management. You should motivate and inspire confidence with both your team and your customer stakeholders. The candidate would need to show strong experience with how the media market operates in general, with a proactive attitude to exploring new opportunities that our clients can take advantage of. It will also require an ability to be highly motivated, numerate, and articulate, both when speaking to clients, writing documents and analysing results.
MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.
Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco, and Cancer Research UK.
Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging, and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.
We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.
We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives, and an exciting environment to invigorate our employees personal and professional career development.
MediaCom was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report.
MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
To find out more about MediaCom visit us here: www.mediacom.co.uk
Follow us on Twitter: www.twitter.com/MediaComUK
Follow us on Instagram: https://www.instagram.com/mediacomuk/?hl=en
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK@GroupM.com.