Senior Media Manager
Description
Role Title & Location:
Senior Media Manager, Dubai
Reporting Line & Organization Profile:
About MediaCom:
MediaCom unleashes brands’ growth by helping them See the Bigger Picture. This means that we apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future.
As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our success is underpinned by our long-standing ‘People First, Better Results’ belief. We know that by investing in our people’s whole-person wellbeing, careers and capabilities, we will help grow our clients’ businesses
The people we live with. The people we work with. The people we are.
This role will be reporting to: Planning Director
Role Summary & Objectives: Senior Media Manager
This role will be reporting to: Planning Director
Three best things about the job:
- Working on one of the most prestigious accounts, you will have great exposure to integrated campaigns across all channels with a focus on digital
- You will also work alongside a diverse and talented team in a collaborative team environment
- Attain a strong understanding of cross channel media strategy by working on the fastest growing and diversified category
- Working on advanced Global & Local CPG accounts with a strong agenda for digital maturity
In this role, your goals will be:
In 3 months:
- Get to know our clients and immerse yourself in their business
- Ensure delivery of work to a high standard and in a timely manner with high focus on digital channels including biddable
In 6 months:
- Have developed a good understanding of the clients' category
- Be leading client WIPs and managing key relationships
- Contribute to sound Yearly Strategies & Quarterly Performance Reviews for key brands under the portfolio
In 12 months:
- Be well-respected by your client for your knowledge and service reflecting positively on clients’ agency scores
- Have built a deep and influential relationship with day-to-day media contacts and internal specialist’s teams
- Have contributed to the Mindshare culture through participation and behavior that aligns to the Mindshare values
- Have cemented your role within the team and contributed to the team delivery and success of a variety of client campaigns
What you'll bring:
- Knowledge of media channels and media industry planning tools with a focus on digital biddable channels
- Solid presentation and analytical skills with digital focus
- Knowledge of TV media and planning principles
- High levels of energy and a desire to deliver great work
- A willingness to learn and desire to challenge yourself
- Best in class attention to detail and accuracy across all aspects planning and implementation
- A collaborative approach
- Passion for the media industry and specifically the importance of investment in the process
- Excellent client, team, and media relationships
- A track record of a successfully implemented end to end campaigns
Qualifications and experience:
- At least 5 years’ experience in client facing role and campaign management, preferably with FMCG based clients.
- Experience in creating cross-media plans that deliver on client goals whilst having a solid understanding of how paid media channels (incl performance based) work together.
- Functions as a primary point of contact for day-to-day campaign management and client requirements.
- Understands budget planning and prioritization to ensure it is aligned with the overall investment plan.
- Independent with the right skillset to coach junior team members in developing and implementing plans along with reporting.
- Refine ongoing reporting procedures and working practices.
- Identifies new opportunities for clients proactively.
- Work in alignment with Trading, Social, Web Analytics, Paid Search and SEO.
- Supports wider team in holistic account management.