Connections Planning Account Director

Comms/Strategic Planning London, England


Position at Mindshare

About Mindshare

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

We invest heavily in staff development- training is extensive from the most junior level with mock pitches, cross-media training, and learning modules in conjunction with the GroupM University. We work hard to create a coaching culture across the agency and have launched training programmes including a “Future Leaders Programme”- a 12-month modular learning course designed to accelerate staff development and to expose employees to new areas of the business, and in January 2012 Huddle was launched- an innovative future planning discussion collaborating across our global network. Find out more here:

It’s not all work here - Mindshare hold social events for everyone including festive and summer parties and monthly get-togethers. February 2012 saw Mindshare’s first subsidised ski-trip, which was a roaring success and is now into its 4th year!

About the Connections Planning Team

At Mindshare we provide answers to our business challenges by creating the most innovative and effective media solutions possible. We do this by understanding the clients challenge, engaging the right audiences by creating the right connections and content, wrapped in measurement frameworks that demonstrate success. We define, design, build and adapt across audiences, connections, content and measurement.

The Connections Planning team plays a crucial role in designing the audiences, connections, content and measurement that deliver the most innovative and effective solutions to clients. To do this requires a team of people with a high degree of knowledge of the UK media market and a deep understanding of the role of technology in driving opportunities to target audiences, it’s impact on the connections and content that will engage people, and how media can be measured and optimised.

Members of the team understand consumer trends and are able to translate insights and strategic direction into actionable media solutions. They interact with a wide range of other teams including Intelligence and Strategic Planning, the specialist channel teams that execute the media, and the Live Planning team that optimises across all media channels.

About the role:

In this role as a Connection Planner, you'll have 4 key responsibilities – to design the solution to the Client Challenge across Audiences, Connections, Content and Measurement.

In this role, you'll build on the defined approach to audiences, connections, content and measurement to design the most effective and innovative plan to deliver the defined business objectives. You'll help the client specify how to build and target specified audiences in addressable and non-addressable media -  and validate the approach to ensure that the defined audience can be connected with at the scale required.

We're looking for strategic thinkers, creative minds, fantastic stakeholder management skills and ambition to do the best work possible.  Does this sound like you?

How to apply:
If this sounds like something you'd like to know more about, we'd be happy to receive your CV and tell you more.  Please apply through this advertisement or you can speak to Derek Walters at if you have any initial questions on the role or remit.

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.