Digital PR and Outreach Lead

Social Media & Content Manchester, Manchester


Position at Wavemaker


Future Makers

GroupM recently merged two of its leading global networks, MEC and Maxus, to form a brand new media, content and technology agency – one of the largest in the world. WAVEMAKER exists to be Future Makers: to build brands that pioneer the future, inspire society and move customers to action. What started with a blank page and a fresh perspective has resulted in building an agency of future.

Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow. Our organizational capabilities and specialisms, along with the talents of our 8,500 people are united through our focus on understanding, accelerating and optimizing purchase journeys. Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in the job roles our people perform. So a job a WAVEMAKER may not sound like a job at any other agency, and that’s because it isn’t.

Our people are encouraged to become the best versions of themselves and share the values and behaviours of what we refer to as PACED -  passionate, agile, collaborative, entrepreneurial, and diverse. With our combined global heritage coming together to create something new; our people are the brains, the data experts and the thinkers of the GroupM family.

WAVEMAKER is a leader in its field.  We’re in front of transformation, making waves by making bold choices. It means the impact of our choices today creates momentum into the future.

Our vision is simple: To become the most distinctive and admired media, content and technology agency in the world.

The future is not only coming, it’s now.

This is an opportunity to lead the PR & Outreach department within WM Content. In this role your aim will be to deliver best in class campaigns while working closely with SEO, Social and Content teams. You will be responsible for all processes, motivating a passionate team, maintaining strong client relationships and providing new business growth.

PR & Outreach Strategy & Activation
  • Develop and implement strategies required to secure high-quality content placements from top publishers
  • Maintain a large database of contacts using relationship management to build close working ties with key influencers
  • Collaborate with content strategists to ensure all content created is fit for PR & Outreach campaigns
  • Research content ideas and participate in creative brainstorming sessions
  • Ensure content produced has strong enough mechanisms for target influencers


  • Take ownership and responsibility for all Digital PR and Outreach campaigns delivering against tight deadlines
  • Lead a talented team to ensure client objectives are met to the possible highest standards
  • Mentoring and training the team to develop and improve their PR & Outreach skills
  • Inspire direct reports to reach objectives and unlock their full potential 
Client Servicing

  • Lead the development and implementation of PR & outreach strategies to deliver against client goals and objectives
  • Articulate the performance and impact of Digital PR & Outreach campaigns to senior stakeholders
  • Inspire clients to remove any barriers and limitations likely to affect performance
  • Establish close working relationships with client teams & third parties to coordinate calendars and activity
  • Work with our clients to highlight new opportunities and be reactive to wider media 
New Business & Growth

  • Support the new business team to drive revenue growth through PR, Outreach and Influencer activity
  • Highlight opportunities to upsell and unlock new opportunities with the existing clients
  • Champion the department internally and externally through thought-leadership and highlighting positive results 
Required Experience

  • A passion for PR & Outreach and a proven track-record in delivering coverage for large brands
  • Entrepreneurial and pro-active attitude with the determination to deliver work to the highest standards
  • Obsessive tracking of the latest industry trends to spot new opportunities for the department
  • The confidence to throw out the rule book and develop new and unique strategies
  • Knowledge of PR tools such as Gorkana, Pitchbox, Buzzstream, Google Analytics, Cision
  • Experience in using Gorkana, Buzzstream or a bespoke solution to track progress
  • Experience in a PR & Outreach position, ideally from an agency environment
  • A grammar perfectionist with a keen eye for detail

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.