Media Planning Manager - Sky Acquisition

Comms/Strategic Planning London, England


Position at MediaCom

Overview of job

We are looking for an ambitious and driven Manager to join the Sky Direct team at Mediacom. Working within the Acquisitions team, the Manager will be an integral part of the planning process and will work with Associate Director to deliver innovative campaigns across all channels with one of the largest advertising budgets in the UK. The successful candidate will get to work across the entire campaign life cycle – from strategy to execution

3 best things about the job:

  1. A massive advertising budget and the expectation to do innovative, award winning work. Creativity, new ideas and new ways of thinking are expected and always welcomed
  2. A variety of different briefs making no one day the same. The Acquisition team is responsible for acquiring new Sky TV customers and as such, our team are always striving to find new and innovative ways to entice potential customers in whilst aligning with other Sky campaigns in market.
  3. You will be working in the biggest team within the agency with support from and exposure to multiple stakeholders including our clients, the Sky team, other Mediacom departments, senior management and external agencies. Not only are these relationships key to delivering the best work, but it also provides a very sociable and collaborative culture  

Measures of success –

In three months, you would have:

  • Mastered the basics of the Sky account, the category and the ways of working between all Mediacom teams/departments
  • Been an active participant in client meetings and started to own relationships with key client contacts

In six months, you would have:

  • Developed a great relationship with multiple stakeholders. Clients and internal teams will see you as someone who they trust and someone who is not afraid to challenge them
  • Developed an understanding of the MediaCom planning process and showcased it
  • Provided actionable insights from media, competitors, people, media performance or culture that enrich media planning and challenged conventional thinking
  • Worked with the Associate Director to facilitate strategy and ideation sessions with key internal stakeholders
  • Owned several client briefs and worked in tandem with the planning, strategy and connect teams to deliver innovative solutions
  • Been integral to ensure the smooth delivery of media plans and ensured that campaign performance (both brand and response) is reported in a useful and actionable manner

In 12 months, you would have:

  • Become a trusted advisor to the client who will be coming to you with challenging problems

Responsibilities of the role:

The Manager should:

  • Work openly and collaboratively with immediate Planning/Product teams, Investment teams and external agencies in order to help develop strategic solutions, plans and innovative ideas
  • Have a thorough knowledge of all media channels and keep abreast of all new and emerging media opportunities
  • Be able to analyse, interpret and present performance data clearly and rationally
  • Oversee all current campaigns and work with relevant teams to ensure the seamless execution and implementation of campaigns. Be able to provide instantaneous campaign updates to senior management and clients.
  • Develop an understanding and champion Mediacom’s 2020 Planning process
  • Help to keep track of budgetary and financial information for all campaigns
  • Have/develop a strong knowledge of desktop research and planning tools (e.g. AdDynamix, TGI) and use these to glean important insight
  • Be able to find actionable insights from the real world by speaking to real people
  • Demonstrate an active interest in Sky’s business, marketplace and audiences, and identify relevant opportunities that arise
  • Demonstrate an active interest in competitor activity and communicate relevant information and learnings to Sky through updates and formal reports
  • Willingly meet media owners relevant to the client’s business and feedback relevant opportunities to the wider team
  • Analyse research studies and current trends to identify key insights and communicate these to Sky when applicable
  • Be an active participant in meetings by either leading or contributing
  • Take a proactive approach in solving client queries
  • Lead the development, sell-in and delivery of planning work on projects below
  • Own the internal brief and developing briefs that are inspirational, rigorous and clear
  • Develop good relationships with other departments that work on the account to help you get things done
  • Manage, and delegate effectively to, the junior members of the team

What you will need:

  • An ambition and tenacity to make the ordinary extraordinary – pushing the work to be more creative, more innovative, and more effective
  • An inquisitive mind coupled the ability to look beyond the obvious
  • Be able to view the clients’ channels as an interconnected system and taking steps to get this system working optimally to drive client outcomes
  • Be able to spot the real issue behind the brief – knowing how the challenge the client to understand what they really need
  • The ability to plan against client outcomes – quantifying objectives and the likely impact of comms on them; understands bottom-up response-based planning; able to set a measurement approach
  • Able to spot the potential in an idea and nurture those ideas to fruition
  • Ideally you will need a Marketing/Business/Advertising related degree and/or relevant marketing experience
  • Impeccable written and oral communication skills, as well as the ability to flex delivery as necessary
  • A thirst for learning about technology, trends, media, people, brands and the industry
  • Excellent organisational skills, meaning you are adept at managing a diverse workload and are able to appropriately prioritise tasks
  • Strong Microsoft Office skills with particular emphasis on Powerpoint, Excel and Word
  • Ability to translate information clearly in Powerpoint and develop a way of story-telling through presentations
  • An open and collaborative attitude

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*


About MediaCom

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.


Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco and Cancer Research UK.


Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.


We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.


We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.


MediaCom was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report.


MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.


To find out more about MediaCom visit us here: 

Follow us on Twitter:

Follow us on Instagram:

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.