Planning Account Manager, Prestigious Travel Client

Comms & Strategic Planning London, England



Future Makers

GroupM recently merged two of its leading global networks, MEC and Maxus, to form a brand new media, content and technology agency – one of the largest in the world. WAVEMAKER exists to be Future Makers: to build brands that pioneer the future, inspire society and move customers to action. What started with a blank page and a fresh perspective has resulted in building an agency of future.

Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow. Our organizational capabilities and specialisms, along with the talents of our 8,500 people are united through our focus on understanding, accelerating and optimizing purchase journeys. Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in the job roles our people perform. So a job a WAVEMAKER may not sound like a job at any other agency, and that’s because it isn’t.

Our people are encouraged to become the best versions of themselves and share the values and behaviours of what we refer to as PACED -  passionate, agile, collaborative, entrepreneurial, and diverse. With our combined global heritage coming together to create something new; our people are the brains, the data experts and the thinkers of the GroupM family.

WAVEMAKER is a leader in its field.  We’re in front of transformation, making waves by making bold choices. It means the impact of our choices today creates momentum into the future.

Our vision is simple: To become the most distinctive and admired media, content and technology agency in the world.

The future is not only coming, it’s now.


Planning Account Manager

Role context:

This role will be within a fully integrated team, made up of specialists from media, creative and production, that look after this innovative and prestigious Travel client. Within the holding company we look after several brands, managing their global businesses from here in London.

As an AM on this team you will have specific responsibility for leading a number of campaigns day to day, with support from the Account Director.

This is an exciting, fast paced role which will allow you to accelerate your media craft in a broad scope of disciplines whilst also growing your knowledge across the full comms mix.

You will be responsible for leading smaller and medium sized campaigns, crafting an approach and integrated response alongside your counterpart from the creative side of the team.  We are working in a new agile way where media insight helps directly inform overall comms direction and leads to truly integrated work.

Through your excellent communication skills you will be expected to build strong relationships with numerous stakeholders both internally and externally and will become a key client contact and trusted advisor on your brands.  This is an extremely unique opportunity on one of Britain’s best loved brands.

Core Responsibilities:

  • Lead the planning output for your assigned campaigns
  • Ensuring strategic approach and insight, innovative thinking and rigor of methodology
  • Prioritising across multiple campaign demands
  • Collaborative approach leading the integrated comms plan across media, creative and production
  • Project management and coordinating multiple stakeholders in respect of agreed timelines

Your primary task is to manage the campaigns that you work on, leading the media response with a strong desire to deliver the best work possible, with accuracy of detail and a well thought out opinion and recommendation.

The Account Manager will lead campaign planning, with support from the Account Director, on day to day campaigns. They will take and distil client briefs and take a lead role, in combination with the AD/BD and wider team to come up with effective communications strategy. This role requires a strong combination of leadership, communication, and organisation skills, as well as thorough media knowledge across both on and offline channels. Overseeing and contributing to the development of the junior team and overseeing this on a day to day basis is a key responsibility.

Your role will involve consumer insight, strategic and implementational media planning and, crucially, client handling and account management.

The ideal candidate will have the ability to lead small to medium sized campaigns independently, whilst managing other specialist teams within the wider team, to ensure true integration. The ideal candidate would be an experienced Senior Account Executive who is ready to step-up to Manager level or an established Manager, who is able to be proactive and willing to develop and implement innovative media solutions.

The Account Manager will need to be confident in their approach and recommended plans and be ready to support them and present them confidently in front of a variety of stakeholders.

We are seen by the clients as an extension of their marketing team and therefore the development of trusted client relationships is imperative, being able to demonstrate to the client a thorough understanding of their business to land key recommendations.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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