Paid Social Planner/Buyer - PSA

Performance London, England


Description

Position at Mediacom












PSA  

CLIENT AND ACCOUNT OVERVIEW  

Following the appointment of MediaCom as the global media network serving  

PSA Group and their three brands (Peugeot, Citroen and DS), we are in the  

process of crafting three global brand teams.  

Working across 21 markets and with a cross-brand PSA Group shared resource  

unit  

spanning Data, Analytics, Search and Programmatic, we are building our best in  

class teams that will combine individual channel and function experts with our  

local market experts to provide a globally and locally attuned communication  

solutions.  

Putting data and tech at the heart of our connected communication strategies  

is fundamental.  

With a visionary outlook and transformative approach you’ll have a passion for  

the craft of communications planning and will have the ability to create  

strategies that will have a ground breaking impact on your clients business.  

You will foster and facilitate effective communications solutions to grow your  

clients business, and drive overall account revenue and business performance.  

You’ll have proven strategy skills within the automotive category and have the  

gravitas and confidence to lead the delivery of transformational connected  

communication strategies and solutions.  

You will understand and contribute to wider client business strategy, leading  

agency teams to deliver integrated multi-channel solutions that achieve overall  

client objectives and business KPI’s.  

MediaCom handles the media planning and buying for some of the world's  

smartest advertisers. Supported by keen consumer insight, analysis and  

experience, we are part of the largest media planning and buying network in  

the world.  





DIGITAL INVESTMENT EXEC, PSA  

We believe that everything is connected. And that means a media agency has  

to think and operate in an entirely new way. So we don’t even call ourselves a  

media agency anymore. We call ourselves The Content + Connections Agency.  

We transform client communications through systems thinking. Systems thinking  

is how we make sense of our clients’ communications systems, where we work  

to optimise the system as a whole and not just the individual components.  

These are incredibly exciting times within the Automotive category.  

Technology, Consumer, Economy and Communications are transforming the  

role that cars play in our daily lives throughout the world.  

As a result, the industry is transforming; from operating system, to business model,  

to brand & customer relationships.  

Within this context, the role of media has shifted to being as a proven lever for  

brand and business growth.  

For the right individual with the ability to clearly see the big picture and  

accurately anticipate future consequences and trends in order to build a media  

vision for our PSA client, this represents a fascinating time to join the team.  

To be successful you’ll:  



Be passionate about cars and the automotive sector  

Be excited about data-based planning and the how the tech infrastructure  

informs the data landscape  



Love being part of a global network and working with international clients  

Understand the power of viewing the communication and media landscape  

as a connected network  





DIGITAL INVESTMENT EXEC, PSA  

Paid Social Planner Buyer  

Overview of job  


We need an enthusiastic and passionate Paid Social Planner Buyer to manage  

some of the largest brands and biggest spenders in the UK market in this fast-  

growing digital specialism. Our Planner Buyers are responsible for the planning,  

account management, optimisation and reporting of social media advertising  

for MediaCom UK’s largest and most prestigious brand & direct response  

clients  

Reporting of the role  

This role reports to the team Paid Social Manager.  

3

best things about the job:  


You’ll be part of tight-knit, dedicated team who live and breathe social and  

whose comradery is contagious!  



You’ll have unprecedented access to alpha, betas and first to market social  

media products and platforms.  

You’ll be at the coalface collaborating directly with media owners, creative  

agencies and our clients.  

Measures of success:  


Successful end to end management of multiple Paid Social campaigns across  

a portfolio of clients.  

Our Planner Buyers act as account managers, with exceptional organisational  

skills, able to manage all aspects of campaign delivery from the initial response  

to brief, liaison with creative agency and client contacts, set-up, optimisation,  

reporting and post-campaign analysis.  

.

Established as a Paid Social expert across multiple Social platforms  


A Paid Social Planner Buyer works in client facing capacity directly with clients  

and internal Planning teams so needs to be the expert voice in the room for  

the channel at all times.  





DIGITAL INVESTMENT EXEC, PSA  

.

Proven account management skills  

Excellent time management, analytical and organisational skills alongside a high  

attention to detail are the lifeblood of our Planner Buyers and the foundation of all  

future progression.  

.

Become an integral member of the Paid Social department  

Our team culture is very important to us and there are lots of opportunities to get  

involved and work closely as a team. Knowledge sharing, working in our buddy  

system, mentoring our Executives and work shadowing are some of the areas we  

ask our Planner Buyers to participate in for the good of the wider group.  

In three months, you would have:  

Established media owner, client and internal Planning team relationships  

Successfully managed, optimised and delivered Paid Social campaigns across  

Facebook, Instagram, Twitter, Snapchat and Pinterest.  

Completed all key training areas required to perform the role across MediaCom,  

GroupM and external Media Owner modules.  

What you will need:  

.

.

.

.

To be passionate about all things social!  

Have an inquisitive and keen to learn attitude.  

Strong organisational skills.  

You will have managed Paid Social campaigns before on Facebook as a  

minimum, but other platforms are a bonus and can hit the ground running as a  

specialist from day 1.  

.

.

You have strong inter-personal relationship skills and can be an ambassador for  

the Paid Social team at all times, both within the agency and at external client  

meetings and industry events.  

You will be someone who loves to work as part of a team.  

*

Although we cannot make guarantees, we welcome conversations about flexible  

working for all roles at MediaCom London*  

To find out more about MediaCom visit us here: www.mediacom.co.uk  

Follow us on Twitter: www.twitter.com/MediaComUK  

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.