Programmatic Manager - PaddyPower and Betfair

Performance London, England


Position at Mediacom

The Role

We are looking for a driven and enthusiastic programmatic specialist to join MediaCom Worldwide as a Programmatic Manager, leading optimization strategy and campaign performance.

This is an opportunity to become part of a specialist team with an international remit across truly global advertisers. We have an integrated approach to planning and you would gain exposure to all media channels with the opportunity to feed insights back into programmatic strategies.

The Mediacom Worldwide Programmatic team services both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. The Programmatic Optimisation Manager would report directly into the Head of Programmatic.

Job Description

Job Title

Optimisation Manager, Programmatic

Reporting To

Head of Programmatic


Worldwide Programmatic




London, with travel (as required by the job)

Date Issued

September 2017


Competitive based on experience

Objectives of the Role: 

The programmatic Optimisation manager will have extensive, proven and detailed knowledge and experience in Programmatic and DSP implementations. They will be familiar with and have experience of multiple Programmatic tools, campaign delivery and participate actively in Programmatic discussions with clients and internal teams 

Key Areas of Responsibility and Accountability:

1. Campaign supervision/ optimisation

·         Oversee and ensure best-in-class campaign activation across all MediaCom PBU clients, ensuring traders are operating at the highest standard and delivering highest quality output on each and every campaign

·         Take a proactive role, supervising campaign activation and optimization rigor, supporting executives, optimisers and senior optimisers across all clients.

·         Train and support specialist campaign traders to increase knowledge across the department.

·         Support the teams in demonstrating effectiveness of approach and outcomes in relation to optimization strategies implemented, working in close partnership with PBU managers, who work directly with clients.

·         Create templates and proven methodologies for optimisation approach for key trading tactics, covering training curriculum, certifications, DSP intensives, optimisation logs, budget trackers, and PowerPoint slides, supporting the team, and drive adoption across PBU team.

·         Create, lead and implement optimisation products and services, unique to MediaCom.

2.  Operating and Technical Requirements

·         Having an overview of day-to-day running of live campaigns.

·         Support the traders to ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes

·         The appropriate use of tools to drive accountability in programmatic buying, operational efficiencies and actionable business insights; with the scoping of agreed client outputs.

·         Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results

·         Share learnings, templates and relevant products across MediaCom Connected Execution digital teams, that drive integration and systems thinking in campaign activation.

3.   People Management

·         The ability to motivate and train individuals, and be a key stakeholder in the development of junior staff

·         To support and nurture junior employees, ensuring their training and development needs are constantly evaluated and fulfilled.

·         To support and nurture junior employees, helping line managers to build out training and development plans.

·         Clearly outline tasks and objectives with the Programmatic Director, with specific deliverables and timelines for progression.

·         To have identified training requirements with Line Manager, and a formal plan for delivery over 12months.

·         To support PBU Managers in providing feedback and input into team development plans

·         Ensure PBU client campaigns are prioritised in line with budget and campaign significance

·         Assist the Programmatic Managers in the day to day running of campaigns and team workload

·         Highlight great team work, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team, and contribute to department and wider agency PR and communications.

·         Diarise weekly ‘WIP’ catch-ups, and regular task reviews.

·         Complete weekly time sheets, holiday/sickness forms, CPD

4.New business

o   Support Head of Programmatic on New Business

o   Participate in pitches and help with new business wins

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.