Digital Manager - DellCSB

Buying/Trading & Investment London, England


Description

Position at Mediacom

 

The Client

 

The Dell Account

 

MediaCom runs the Dell account globally, with our HQ in NY and client teams covering all regions, EMEA, APAC, LATAM and NA.


It is a top 3 account for MediaCom globally and as such is prestigious and well-regarded internally.


We provide end-to-end services for Dell, from strategy to planning to buying across all media, plus content strategy, SEO and some creative services. So it is a truly integrated account.

 

Dell is split into two businesses, DellEMC (large corporate IT solutions) and Dell CSB (Consumer Small Business laptops and solutions).


This role is for Dell CSB.

What do Dell CSB do and what sets them apart?

 

Dell Consumer and Small Business is a massive start-up. The brand is famous, but they are re-launching “Expansion Markets” marketing across EMEA this year and next based on incredible new product ranges.
Their flagship XPS laptop has won hundreds of awards and has recently been called “the best laptop in the world”.

 

http://www.techradar.com/reviews/pc-mac/laptops-portable-pcs/laptops-and-netbooks/dell-xps-13-1328971/review

 

http://www.dell.com/learn/us/en/uscorp1/campaigns/dell-product-awards

 

Dell have three dedicated audiences they wish to reach:

Digital Affluent Families – tech savvy, medium/high income families looking for the best technology

 

Gamers – Hardcore or occasional gamers are supported via the incredible Alienware brand or Dell’s new Gaming-Ready laptop range

 

Small businesses – Dell are renown for supporting businesses, and their solutions for small business are a major focus for 2018

 

Each audience requires insight into customer behaviour, strong strategic development and broad media solutions.

 

In 2017, Dell partnered with Marvel/Disney and featured in Spiderman Homecoming to major effect.
A similar Marvel partnership is planned for 2018, which shows the strength of their ambition.

 

http://www.dell.com/learn/bg/en/bgcorp1/press-releases/2017-06-01-sony-pictures-and-dell-team-up-on-spider-man-homecoming

 

For 2018 we predict Dell CSB will spend around $40million across EMEA, and with large budgets comes large responsibility

 

The Team

 

We are the CSB EMEA Planning team. We plan the EMEA media campaigns for Dell Consumer, Small Business and Gaming across UK, Germany, France and Sweden, with scope to expand into additional EMEA markets.

 

The team is comprised of a Business Director, 2 x Associate Directors, 2 x Media Managers, 2x Digital Managers,  2 x Planner/Buyers and 2 x Media Executives. We are the client facing team and also handle the digital display planning for our client. We coordinate with the Social, Search, Affiliates and local offline Mediacom teams to deliver cross-channel media campaigns.

 

We are looking for a Digital Manager to come and join the EMEA team. The candidate will report in to the Associate director and work alongside the Media manager. The Digital manager will be responsible for all the display digital campaigns, as well as having an overview on all of the digital activity across the board – working with the Media Manager to coordinate offline with online activity. This is a client facing opportunity for a competent self-starter to take the next step by working with a global brand at one of the world’s biggest media agencies.

 

 

The Role

 

The Digital Manager is the person responsible for all digital campaigns, reporting and implementation across all digital activity. They will be directly responsible for booking and implementing display campaigns, and will need to have an overview of, and coordinate, all other digital activity such as Social, Search and affiliates.

Primary responsibilities are to work closely with the Associate director and the Digital Director, to:

 

·         Translate strategy and comms plan into digital media selection

·         Analyse available data to make predictions around future performance

·         Lead client conversations on digital specific aspects of the plan

·         Digital channel management – across display and specialist digital channels

·         Meet digital partners to discuss the brief and generate relevant and innovative ideas, as well as to negotiate the best deals

·         Lead digital channel selection including new partners

·         Work on media partnerships (with the Media Manager) including selection and digital elements

·         Negotiate media rates

·         Oversee and own the trafficking process, with support from the team, and ensure all is correct and on time

·         With support from the team, take ownership of the optimisation of the digital plan across the campaigns

·         Create all display rationales and work with the other digital teams on their output

·         Management of Planner/Buyer, with the Media Manager (joint management)

·         Manage PB in overseeing and owning reporting, ensuring everything is correct and on time

·         Work with the Digital Director to encourage and create digital innovation within digital

 

 

Skills, Behaviours and Experience Required

 

·         At least 3 years of experience in planning/buying digital media campaigns across various disciplines 

·         Passion for media and hunger to learn more, in particular digital media

·         Numerate and analytical

·         A strong understanding of all digital media disciplines

·         Confident presenter with proved ability to sell in ideas when faced with a demanding audience.

·         Highly analytical with a honed ability to problem-solve

·         Team player and winning can-do attitude

·         Interest in the technology industry

·         Demonstrate a good competency of using Microsoft Excel, Word and PowerPoint

·         High attention to detail

·         Efficient working style; able to handle a number of tasks at once and effectively manage time

·         Technically minded yet service-industry-suited with the potential to develop into client leadership and staff management roles

·         Strong communicator with excellent written and verbal English language skills/grammar

 

More About Working for MediaCom:  People First, Better Results

 

Here at MediaCom, we know that our people are our greatest asset in making us the UK’s leading agency and so we make sure our employees are rewarded and looked after in terms of career growth, social life and personal welfare

The MediaCom network comprises of 4,600 people working in 113 offices in 89 countries and we are proud to call some of the world's most successful brands our clients, including P&G, DLG, and Coca-Cola.

Despite our growth over the years we work hard at retaining our creative and inclusive approach and aspire to our five pillars in every aspect of our work: Creativity, New Business, Citizenship, Bravery and Loving our Clients.

                          

We have our very own on-site bar, an events programme including BBQs and drinks on the rooftop terrace, sports and social clubs, a range of staff discounts and on-site services including health screenings, financial management workshops, manicures and massages.

 

We believe that by putting our People First, we deliver Better Results for our clients and create a great place for everyone to enjoy their work.

 

Want to know more? Follow us on twitter @MediaComUK and find out more about our award winning work here: http://www.mediacom.co.uk/en/results.aspx

 

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.