Comms Planning Associate Director
Description
Google via Media Futures Group - A little about us:
Media Futures Group (MFG) is a bespoke team within EssenceMediacom that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.
The MFG team is made up of best-in-class media experts who work together to enhance media’s contribution to Google’s business. The team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data, and technology in order to build valuable connections between brands and consumers. The profile of people who work in MFG are world class, committed to establishing a new standard of excellence and high-water mark in the media industry.
MFG is committed to the growth of our people to unleash the potential of Google’s business. We are invested in whole-person wellbeing, values and behaviours that reflect our mission and purpose, and providing the tools and systems needed to do the best work of your career. We are constantly challenging ourselves to find new ways to deliver on those commitments through our community groups, mental health allyship, and a work environment that is conducive to our teams feeling included and supported. This is a team empowered by limitless possibilities.
About the role
This role sits within the EMEA Strategy team of MFG. The core responsibility of a MFG strategist is to create the input needed to help our clients think and act differently, leading to famously effective creative media output for Google in service of business growth.
Day to day, as an MFG strategy team we execute four kinds of strategic tasks: comms, creative, media, and innovation. We work (collectively) to ensure data & insight led strategic and creative direction is followed through. From planning to implementation to rigorous evaluation. We help challenge (politely) and take work further, always looking for ways to evolve and improve what’s gone before; with the ambition to deliver industry leading breakthroughs.
This role sits within the Comms Planning team for the UK Google Hardware part of the business, namely servicing the Pixel brand. There will be the opportunity to develop involvement with wider parts of the Google business and advance learning within other disciplines
Requirements of the role:
- Develop and display an expertise on the brand and category we work on; especially consumer behaviour in this space and how comms can impact this
- Feeding into and delivering insight led, actionable media strategies in response to client briefs
- Inputting into proactive, longer-term thinking and comms-led problem solving outside of campaign responses.
- Work seamlessly with the wider strategy team and agency. Engage and consult with Comms Planning and Comms Strategy leads as needed, as well as Planning, Creative Futures, or Analytics.
- Help set direction for development of more junior team members.
- Support in raising the profile of the Strategy discipline within the agency
What we are looking for:
● 4/5 years of experience within a related role
● An obvious passion for finding truths about people, communications and brands.
● Proven history of gathering data; the capacity for rigorous analysis and shaping insights
● Proven understanding of the consumer journey, how consumers engage within the category & related barriers to purchase, and how this leads to smart Comms and Media solutions.
● Experience in challenging or trying to help clients think and behave differently in comms
● Creativity in finding new ideas and solving client problems, with one eye on accountability.
● The ability to think & plan across a paid, owned, earned channel ecosystem
● Expertise in media and the roles channels can play, as well as latest developments.
● Working knowledge of Strategy tools; TGI, GWI, Mintel, as well as developing knowledge of how partner tools can be leveraged for data and insights
● The ability to work in an integrated way with a wider agency roster
● An idea for where you think the industry is going
● Flexibly around presenting your work to clients, and willingly providing others with the input to do the same
● Ability to forge strong relationships with clients to become a trusted voice.