International Senior Planner Buyer - Dun & Bradstreet

Comms/Strategic Planning London, England


Position at Mediacom

Overview of job

The Senior planner/buyer role requires working as part of a centralised team made up of key disciplines that help us deliver a top-class service to our clients. This role is focused on client management, strategic planning, media planning and buying, execution and optimisation of lead generation campaign activity.

The Senior planner/buyer is part of an integrated agency team and is the daily contact responsible for the interaction and liaison with clients and execution teams at Mediacom as well as the direct planning and buying of media.

This role will be working primarily on the Dun & Bradstreet account, but other small B2B clients.


Reporting structure

The Senior planner/buyer will report in to an Associate Director and will be responsible for a Planner and Media Executive.


Primary function of the role

The primary role function of the Senior planner/buyer is to ensure that an effective service is delivered to the client. This will include contributing towards the strategic direction of client lead generation campaigns, coordinating internal teams, planning, and buying media activity and optimising and analysing campaigns to inform future activity.

The main channels of activity for these clients will include (but will not be limited to) lead generation (content syndication).


Responsibilities of the role


Planning, Analysis, and Insight

Taking briefs from clients and working with the AD determine the required strategic approach.

Conducting Research and interpreting data to apply strategic insights to help define a central planning approach.

Translating this in to a media strategy, rationale, and plan to present back to client.

Briefing and negotiating with media vendors.

Sharing best practice across markets.

Understand and implement the Systems Planning- Mediacom planning process.


Optimisation and Performance

Participate in all client meetings as required and contribute to the production of any presentations.

Identify key risks to the delivery and performance against brief on a regular basis and manage remedial programmes to mitigate such risk; escalating as appropriate.


Market Awareness

Remain up to date with market trends to advise customer of future strategy.

Understand the market and customer demographics.


Knowledge Management

Take accountability for sharing key customer information across the team and with other teams as appropriate.

Ensure relevant business knowledge is deployed, shared, and retained within the team and shared across the wider function where relevant.


Customer Management

Effectively manage stakeholder relationships by ensuring expectations are well managed.

Act as business adviser to the client clarifying reporting/data requirements and requests to ensure accurate and meaningful reports and insights are provided which are directly linked to agreed campaign KPI’s.

Maintain a sustainable positive relationship with key customer stakeholders and maintain contact as appropriate and expected.

Ensure compliance with any customer defined service level agreements and performance standards.

Attend key customer meetings/calls, as required.


Team Management and communication

Reporting into your AD line manager frequently and proactively.

Be responsible for the Planner and Media Executive and ensure they take control and ownership of their role. This should be accompanied by a task list that’s regularly reviewed, discussed, and appraised

Sharing priority task lists on a weekly basis.


Quality Assurance & Finance

Comply with all internal processes around quality assurance, ensuring all client facing information is proofed prior to submission.

Reconcile all media costs against PO and deal with any financial concerns.


Process Efficiency

Contribute constructively to the identification and improvement of central processes which could deliver higher-performance.

Act with initiative, contribute to the definition of new processes and support the rollout and implementation e.g. training of the team in such processes.


Best things about the job:

  1. Exposure to UK and US markets
  2. Opportunity to work on campaigns through the funnel, from Reputation through to short term lead conversion.
  3. Work across different media disciplines
  4. Be involved in end to end campaign planning and execution


Measures of success –

In three months, you would focus on developing:

  • An understanding of clients’ business and structure
  • Building client and other stakeholder relations


In six months, you would have a continued focus on:

  • Interpreting client briefs and helping manage deliverables
  • Understanding the nuances of the target audience and their media consumption habits
  • Effective management of a Media Executive
  • Contribute constructively to the identification and improvement of processes

In 12 months, you will be able to:

  • Help make recommendations to the strategic direction of the account
  • Understand market trends and customer demographics
  • Manage staff effectively


What you will need:

It is essential that you bring creditability to this role both in terms of digital knowledge, strong interpersonal abilities e.g. communication abilities and operational skills e.g. resource and work-flow management. You should motivate and inspire confidence with both your team and your customer stakeholders. This role involves a good understanding of B2B marketing principles including lead generation. The candidate would need to show strong experience with how the media market operates in general, with a proactive attitude to exploring new opportunities that our clients can take advantage of. It will also require an ability to be highly motivated, numerate, and articulate, both when speaking to clients, writing documents and analysing results.

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.