Programmatic Media Trader H/F

Comms/Strategic Planning Paris, France


Description

Position at GroupM

Working across 20 markets and with a cross-brand PSA Group shared resource unit spanning Data, Analytics, Search and Programmatic, we are building our best in class teams that will combine individual channel and function experts with our local market experts to provide a globally and locally attuned communication solutions.

Putting data and tech at the heart of our connected communication strategies is fundamental.

Working within the global media team in Paris, you will contribute to the solid coordination across the entire brand account across all local markets. 

The core work of the team is focused around developing communication strategies and media plans for key projects and product launches, along with the development of global communication and steering strategies to be adopted and activated globally, that support business and brand objectives.

La mission 

Préparer la mise en place de la campagne :

  • Vérification des éléments reçus (creatives en dur, HTML5 etc.).
  • Programmation sur les DSP Appnexus, DBM, Tubemogul, Mediamath, Amazon ou tout autre plateforme permettant de diffuser une campagne publicitaire.
  • Rédaction/mise à jour de documents supports permettant de faciliter les échanges entre les équipes internes (Spécification techniques).
  • Envoi des éléments de tracking nécessaires à la bonne gestion de la campagne (pixels, etc.).

Diffusion de la campagne :

  • Mise en place des optimisations de campagne établies avec le campaign manager.
  • Suivi technique quotidien des inventaires ciblés (fonctionnement des Deal IDs, remontée des discrepancies statistiques, etc.).
  • Gestion/résolution régulière des débugs techniques relatifs aux campagnes programmées.
  • S’assurer de la bonne diffusion des campagnes dans le cadre d’une relation binôme campaign manager – trader media.
  • Etre force de proposition dans l’optimisation et le montage des campagnes programmatiques.
  • Missions annexes.
  • Test techniques (nouveaux formats, page test, etc.).
  • Rédaction continue de templates /guidelines d’aide à la programmation (process de ciblage inventaires, trafficking des différents formats publicitaires,etc.).

 Le profil / qualités requises

  • Ecole de commerce/communication
  • Sensibilité techniques
  • Anglais bon niveau impératif
  • Excel bon niveau

The Role 

Campaign preparation:

• Verification of information received (creative hard, HTML5 etc.).
• Programming on the DSPs:  Appnexus, DBM, Tubemogul, Mediamath, Amazon or other type of platform
• Writing/updating of supporting documents (technical specifications) to facilitate communication between internal teams
• Sending required tracking elements for effective campaign management (pixels, etc.). 

Campaign broadcasting:

• Implementation of campaign optimisations with the campaign manager
• Daily technical monitoring of targeted inventories (Deal IDs troubleshooting, escalation of statistical discrepancies, etc.)
•Regular management/resolution of technical issues related to scheduled campaigns
• Ensure that the campaigns are well distributed as part of a binomial relationship campaign manager - trader media.
• Fully contributing to proposals to optimise and build programmatic campaigns
• Any other tasks relating to the campaign
• Technical testing (new formats, test page, etc.).
• Continuous writing of templates/guidelines for programming assistance (process of targeting inventories, trafficking of different advertising formats, etc.). 

Profile/skills required
• Graduate from business and/or communication school
• Technical sensitivity
• High level of English essential
• Good level of Excel