AV Account Executive

Buying/Trading & Investment London, England


Description

Position at Wavemaker

INTRODUCING WAVEMAKER

Future Makers

GroupM recently merged two of its leading global networks, MEC and Maxus, to form a brand new media, content and technology agency – one of the largest in the world. WAVEMAKER exists to be Future Makers: to build brands that pioneer the future, inspire society and move customers to action. What started with a blank page and a fresh perspective has resulted in building an agency of future.

Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow. Our organizational capabilities and specialisms, along with the talents of our 8,500 people are united through our focus on understanding, accelerating and optimizing purchase journeys. Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in the job roles our people perform. So a job a WAVEMAKER may not sound like a job at any other agency, and that’s because it isn’t.

Our people are encouraged to become the best versions of themselves and share the values and behaviours of what we refer to as PACED -  passionate, agile, collaborative, entrepreneurial, and diverse. With our combined global heritage coming together to create something new; our people are the brains, the data experts and the thinkers of the GroupM family.

WAVEMAKER is a leader in its field.  We’re in front of transformation, making waves by making bold choices. It means the impact of our choices today creates momentum into the future.

Our vision is simple: To become the most distinctive and admired media, content and technology agency in the world.

The future is not only coming, it’s now.
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You will be a YouTube specialist within Wavemaker – planning, buying and optimisation. Search Experience is essential (AdWords) & basic understanding of programmatic landscape, internally you will be the go to person for all online video questions (AV Department/ wider agency).

Client Management

  • Develop strong relationship with all client teams across the agency.
  • Develop and demonstrate an understanding of the client’s industry sector, their competitors and the general industry environment.
  • Presenting to clients on a regular basis with PCAs, updates and overviews of video marketplace.

Internal Responsibilities

  • YouTube specialist within the AV team – full understanding of AdWords and running of multiple accounts within Wavemaker (Planning, Buying & Optimising). This would include producing reports & standard PCA’s.
  • Full responsibility for YouTube spend within the agency – 23 clients.
  • Assist the wider AV team with digital expertise, supporting the department throughout the online video buying process.
  • Audit Management.
  • Ability to interpret campaign objectives to feed back to planning teams on YouTube best practice.
  • Keep up to date with the issues facing the industry and offer a viewpoint in how this will affect AV.
  • Liaising with the digital display activation team on video budgets to ensure the correct team is planning video budgets.
  • Responsible for growing awareness of online video opportunities and set up of campaign approved and tags plus tracking delivery of approved video activity.
  • Forecasting & reconciling.
  • Report into the Head of AV Video at Wavemaker.

External Responsibilities

  • Develop strong relationships with relevant media owners – especially Google.
  • Act as an ambassador for Wavemaker in all dealings, demonstrating company values at all times.

Skills & Experience

MARKET

  • Fully competent in AdWords (planning, buying and optimising)
  • Good understanding and experience of online video marketplace
  • Strong understanding of all 3rd party tagging / measurement companies (Doubleclick, Integral, Double Verify)
  • Strong optimisation and analytical skills
  • Experience in platform based buying

PROCESS

  • Accurate and timely production of work.
  • Exceptional organisational, time keeping, time management, prioritisation, analytical and numerical skills.
  • Strong skills in PowerPoint, Excel, Word and on systems including DDS and METIS.
  • Strong knowledge of MX STATS & Deal Manager
  • Excellent written, oral presentation and analytics skills. Ability to prepare and deliver clear and concise presentations.

ATTITUDE

  • Pro-active attitude, positive outlook and proven ability to handle pressure.
  • Ability to develop core working relationships with clients, saleshouses and internal teams.
  • Demonstration of good team working skills.
  • Ambition for self-development and progression.
  • Self-motivating and willing to work above and beyond.
  • Enthusiasm and awareness of all online video in the trade press.
  • Demonstrate knowledge and integration of Wavemaker ambition and values.

 If this sounds like your next challenge - get in touch!

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.