Media Planner - Sky Broadband (Brand)

Comms/Strategic Planning London, England


Position at MediaCom

Overview of job

We are looking for a Planner to join the Sky comms planning team at Mediacom. Working within the Broadband team, the Planner will be an integral part of the planning process and will oversee the full campaign life cycle from strategy to execution.

Reporting of the role

This role reports to the Planning Manager.

3 best things about the job:

  1. The Planner will have the chance to work on some of the most exciting campaigns for Sky Broadband (often focused on film partnerships), where creativity, new ideas and new ways of thinking are always welcomed.
  2. Working in one of the biggest teams within the agency, the Planner will need to quickly develop rapports with multiple stakeholders – e.g. our clients, the Sky team, other Mediacom departments, senior management and external agencies. Not only are these relationships key to delivering the best work, but it also provides a very sociable culture to get your teeth stuck in to.
  3. This is a unique opportunity to work within an extremely senior and talented team which is complex, dynamic but most of all fun!
    Working within a cut-throat and increasingly competitive category means that demands and expectations are high, but success in this role provides the most amazing opportunity to progress within the UK’s largest agency.

Measures of success

In three months, you would have:

  • Mastered the basics of the Sky account, the broadband category and the ways of working between all Mediacom teams/departments
  • Provided evidence of sound written and oral communication including presenting/owning selected agenda points in weekly status meetings

In six months, you would have:

  • Developed a good relationship with multiple stakeholders, in particular our clients
  • Provided tangible contributions to planning work and brainstorming sessions
  • Presented in client meetings (PCA’s, Competitor Reviews or RTB’s where appropriate)

In 12 months, you would have:

  • Become proactive with day-to-day, and effectively be able to answer client requests without guidance
  • Shown evidence of work that has been done to a high standard with little input you’re your line manager

Responsibilities of the role:

The Planner should:

  • Work openly and collaboratively with immediate Planning teams, Investment teams and external agencies in order to help develop strategic solutions, plans and innovative ideas
  • Develop a sound knowledge of all media channels and keep abreast of all new and emerging media opportunities
  • Oversee all current campaigns and work with relevant teams to ensure the seamless execution and implementation of campaigns. Be able to provide instantaneous campaign updates to senior management and clients.
  • Develop an understanding and champion Mediacom’s 2020 Planning process
  • Help to keep track of budgetary and financial information for all campaigns
  • Have/develop a strong knowledge of desktop research and planning tools (e.g. AdDynamix, TGI) and use these to glean important insight
  • Demonstrate an active interest in Sky’s business, marketplace and audiences, and identify relevant opportunities that arise
  • Demonstrate an active interest in competitor activity and communicate relevant information and learnings to Sky through updates and formal reports
  • Willingly meet media owners relevant to the client’s business and feedback relevant opportunities to the wider team
  • Analyse research studies and current trends to identify key insights and communicate these to Sky when applicable
  • Have the ability (when necessary) to confidently speak and provide relevant updates in a client meeting, in a manner that meets Sky’s expectations
  • Take a proactive approach in solving client queries

What you will need:

  • Ideally you will need a Marketing/Business/Advertising related degree and/or relevant marketing experience
  • Impeccable written and oral communication skills, as well as the ability to flex delivery as necessary
  • Excellent organisational skills, meaning you are adept at managing a diverse workload and are able to appropriately prioritise tasks
  • Strong Microsoft Office skills with particular emphasis on Powerpoint, Excel and Word
  • Ability to translate information clearly in Powerpoint and develop a way of story-telling through presentations
  • Desirable to have sound presentation skills
  • An open and collaborative attitude

About MediaCom
MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.

Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco and Cancer Research UK.

Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.

We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.

We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

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We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.