Performance Activation Assistant

Entry Level: Recent Graduates and Students London, England


Position at Wavemaker




Future Makers


GroupM recently merged two of its leading global networks, MEC and Maxus, to form a brand new media, content and technology agency – one of the largest in the world. WAVEMAKER exists to be Future Makers: to build brands that pioneer the future, inspire society and move customers to action. What started with a blank page and a fresh perspective has resulted in building an agency of future.


Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow. Our organizational capabilities and specialisms, along with the talents of our 8,500 people are united through our focus on understanding, accelerating and optimizing purchase journeys. Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in the job roles our people perform. So a job a WAVEMAKER may not sound like a job at any other agency, and that’s because it isn’t.


Our people are encouraged to become the best versions of themselves and share the values and behaviours of what we refer to as PACED -  passionate, agile, collaborative, entrepreneurial, and diverse. With our combined global heritage coming together to create something new; our people are the brains, the data experts and the thinkers of the GroupM family.


WAVEMAKER is a leader in its field.  We’re in front of transformation, making waves by making bold choices. It means the impact of our choices today creates momentum into the future.


Our vision is simple: To become the most distinctive and admired media, content and technology agency in the world.


The future is not only coming, it’s now.




Job Title:Journey Activation Assistant


About the role

The Journey Activation Assistant’s role is to assist the wider team in delivering high quality work, responsible for the planning and execution of best in market campaigns and ultimately to deliver valuable outcomes for our clients. The ideal candidate will have a keen interest in digital media or online marketing and is results driven with strong analytical skills.

Key Responsibilities

  • You will help your manager to provide media plans, KPI’s, projections/forecasts and rationales for your channels in response to client briefs
  • Testing plans will be a key component of this role, you will work with your activation manager and Director, the performance planning team, media owners & ad tech partners to create and deliver robust testing schedules.
  • You will need to become expert at using industry and Wavemaker tools and systems (e.g. DFA, Google Adwords, Marin, D-Cor, D-Veri, PRISM, Ensight) to monitor and measure performance and conduct daily checks to ensure budget pacing is as planned and that activity is serving correctly
  • You will  log significant actions on your accounts to feed into post campaign reviews and the shape of future activity.
  • In conjunction with A&I, you will need to produce weekly / fortnightly / monthly reports for your clients that include commentary explaining how the activity is performing, key optimisations delivered and next steps.
  • Ensure all accounts are booked onto the system correctly, reconciled within the monthly window, that financial queries are addressed in a timely manner and that Wavemaker financial processes are followed correctly, especially in relation to SOX compliance, plan approval & PO receipt / reconciliation
  • Help to leverage key media owner relationships and client data insights to produce innovative work which drives tangible business results for our clients
  • Develop strong relationships with relevant media owners at an appropriate level


About you

We are looking for a confident and articulate candidate who is keen to pursue a career in digital marketing. The ideal candidate will be extremely proactive and someone who has the confidence make recommendations and the keenness and dedication to drive continual improvements and innovation in the planning, optimisation, and performance of campaigns. Whilst agency experience is not expected, the candidate should be extremely keen to learn more about this market discipline and progress in this area.

Key Skills & Behaviours

A passion for digital media is essential, ideally with some experience of display or paid social media

  • Excellent verbal and written communication skills.
  • Creative thinking and confidence to share suggestions with the wider team
  • Analytical skills, evaluation of key trends and client results data
  • Curious about the digital marketing industry and keen to learn more
  • Ability to use their own initiative in completing tasks

Within three months of starting the role you should have developed a good working knowledge of tools including Metis/Prisma , Facebook Blueprint, DCM (both trafficking and reporting) and other digital ad servers, eTelmar, Addynamix & Comscore, programmatic and social technology ,analytics packages such as Google Analytics, Adobe, etc,  display auditing and programmatic buying, Advanced Excel. You should know how to use Vlookups, Pivot Tables, and web queries.

About us

The performance journey activation team is part of WM performance. We work extremely closely with the performance planning and wider WM Journey activation team to provide digital media plans. Our current clients include Aviva, HomeServe, Fidelity, CheckaTrade, Go Daddy, Irwin Mitchell, MBNA.

What are the best bits about the role?

  • There is always something new to learn. There are often big changes within the industry which often shakes up what you are currently doing and means you will always have something different to learn about
  • You will see how the work that you are doing aligns with wider performance planning and across the business
  • Coming up with creative ways to reflect a consumer’s journey and how their behaviour changes in the active stage.
  • Analysing results and making real time changes to your client’s campaigns delivering visible improvements in performance.
  • Building up strong relationships with media owners


What are the ideal attributes for this role?

  • Curious – keen to learn and has an interest in the digital industry
  • Confident - enough to question the way in which things are done if they feel there is a better alternative
  • Collaborative – able to approach teamwork with a positive attitude
  • Pragmatic – able to approach a problem with an open mind and find suitable solutions


What is the team like?

The Performance client team is split into planning and activation. There are 9 clients in the team and we plan across a combination of digital and offline media channels and we run a combination of B2B and B2C campaigns.  There are 12 people across planning and activation currently and we are looking for a motivated individual to join at an exciting time with a newly formed performance activation team.  WM performance journey activation will also benefit from activation expertise across all clients within WM Journey activation so you will be continually at the forefront of digital innovation 

Application instructions

Please apply here with your CV and covering letter.

Applications go to Kitty in the GroupM Future Talent team. For any questions or technical support please email Email applications will not be considered.

A UK/EU/EEA passport with full rights to work in the UK is required.

If you require any assistance throughout your recruitment process, please call the Future Talent Team on 02071585400 to discuss your requirements.

We are an equal opportunities employer

All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.






We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.