Paid Search, Senior Account Executive
Description
About EssenceMediacomX
EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
Visit www.essencemediacom.com for more information!
Job Purpose
The Paid Search, Senior Account Executive is responsible for the execution of Paid Search activity, building strong platform knowledge & supplier relationships to begin to autonomously deliver flawless testing and media plans, optimisation, and analysis.
What we need from you..
- Effectively manage your designated search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance
- Ensure that wider client or team deliverables (such as performance commentary, weekly reporting, and innovation) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained
- Take ownership of some elements of the testing plans of your clients and suggest new ideas for testing, including planning, executing & evaluating tests with methodical accuracy
- Interact effectively within your client team, and with the client & suppliers within your specific area of expertise, building solid external working relationships and establishing rapport
- Contribute to the identification of opportunities for innovation, and the development of both ideas and solutions here (in particular relating to search processes, tech, systems, and/or platform development)
- Conduct performance analysis, internal data maintenance, issue identification and solution development
- Manage your own time and tasks on a day to day and week to week basis with some guidance from your line manager
- Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action
- Gain a more detailed understanding of the client’s business over time and keep up to date with latest Industry news and be pro-active in spotting trends, product releases, and other opportunities which could enhance our activity
A little bit about you…
- Previous experience planning and running PPC campaigns, other biddable campaigns is welcome.
- Experience with planning and running paid search campaigns on Google ads and SA360, other platforms are welcome
- 2:1 or equivalent from a top tier university
- Strong written and verbal communication skills across all platforms
- Expert organisational skills, great attention to detail
- Ability to implement and adhere to and meet deadlines and project manage multiple campaigns
- Excellent client relationship and management skills
- Proven problem-solving skills and ability to think outside of the box for creative solutions
- Ability to lead and motivate team members in a positive light
- Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
- A passion for everything digital, with an active interest and understanding of online advertising industry trends
- Proficiency in Excel (Pivot Tables, VLookups, etc)
- Google AdWords Certification
What you can expect from EssenceMediacomX
EssenceMediacomX’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an EssenceMediacomX employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, or marital status.