Display Manager (L’Oreal)

Digital/Mobile London, England


Position at Wavemaker

Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow. Our organizational capabilities and specialisms, along with the talents of our 8,500 people are united through our focus on understanding, accelerating and optimizing purchase journeys. Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in the job roles our people perform. So a job a WAVEMAKER may not sound like a job at any other agency, and that’s because it isn’t.


Our people are encouraged to become the best versions of themselves and share the values and behaviours of what we refer to as PACED -  passionate, agile, collaborative, entrepreneurial, and diverse. With our combined global heritage coming together to create something new; our people are the brains, the data experts and the thinkers of the GroupM family.


WAVEMAKER is a leader in its field.  We’re in front of transformation, making waves by making bold choices. It means the impact of our choices today creates momentum into the future.


Our vision is simple: To become the most distinctive and admired media, content and technology agency in the world.


The future is not only coming, it’s now.


Job Title:                      Display Manager

Reporting to:               Display Director

Key reports:                 Direct Reports: Display Executive


Role context:

The client for this role is L’Oreal which is a very large and prestigious client, consisting of many individual brands and products. The L’Oreal account is extremely fast-paced and they have very high expectations from us as their agency in terms of delivering best-in-class work. You will be expected to lead the planning and activation across Print, OOH and Native Digital across numerous brands whilst also upskilling team members on best practice.

We pride ourselves on being the most knowledgeable, hardworking, and fun teams in the agency who are constantly innovating and delivering new and exciting ideas to the client.

We are looking for an individual who is highly motivated, forward-thinking and driven to deliver best-in-class work. Someone who can work under pressure whilst taking on new challenges and responsibilities.


Key areas of responsibility:


Firstly, you will provide our clients with excellent servicing.


Secondly, you will be expected to translate strategy into gold standard activations.


Thirdly, you will be expected to control the quality of the day to day work.


Fourthly, you will be expected to maximize value for both WaveMaker and their clients.


Fifthly, you will lead by example.


Lastly, you will seek to innovate to produce tangible business results.



Core Responsibilities:


  1. Provide our clients with excellent servicing
  • Produce and at times present strategy and rationales, media plans, projections, and results to clients
  • You will be responsible for liaising with the clients
  • You will need to develop and demonstrate an in depth knowledge of your clients’ industry sector and their competitors


  1. Translate strategy into gold-standard activations
  • Taking client briefs and creating innovative delivery plans and rationale document that demonstrate how you will deliver quantifiable outcomes
  • You will be required to provide KPI projections, benchmarks and forecasts for your channels in response to client briefs
  • You will need a good working knowledge of key industry planning tools and platforms (e.g.TGI, Comscore) to enable you to build robust plans and rationale documents that justify your media selections
  • Delivering insightful weekly reports and PCAs with clear recommendations for future campaigns


  1. Control the quality if the day to day work
  • Quality control check and take full ownership of the output of your Executive
  • Ensure every brief you receive has a clear set of measurable outcomes and that all parties (client, client teams and your specialist team) are agreed on these outcomes / KPI’s
  • You will be responsible for meeting and exceeding any agreed targets


  1. Maximise value for both WaveMaker and their clients
  • You will need to be able to evaluate new proposals and suppliers from a cost perspective
  • You will need to be able to confidently negotiate with media owners to deliver added value and upskill the team in this area
  • Ensure all your accounts and your executive(s) are booked onto the system correctly, reconciled within the monthly window, that financial queries are addressed in a timely manner and that financial processes are followed correctly, especially in relation to SOX compliance, plan approval & PO receipt / reconciliation
  • Work with the Display Director to deliver investment reports monthly which will ensure that pricing and value targets are met
  • Work closely with Trading & Barter teams to identify new opportunities to help meet commercial objectives
  • Be fully aware of all deal partners and priorities and have a good understanding of their individual capabilities


  1. Lead by example
  • Lead and line manage your executive
  • Responsible for the training and development of your executive
  • You will need to have regular catch ups with you executive to ensure they are motivated and progressing in their careers
  • Review, provide feedback and set objectives for your executive(s) every 6 weeks


  1. Innovate to produce tangible business results
  • Build strong relationships with media owners to inform innovative Display strategies
  • Keep developing market knowledge and bring new insight and proactive ideas to the client
  • Actively seek out new trends, industry new / updates and product launches and share with wider team

We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.