International Programmatic Associate Director

Performance London, England


Position at MediaCom

Candidate Briefing Pack








Mediacom International

Programmatic Associate Director


The Brief



About The Mediacom International Programmatic Buying Unit


Mediacom forms part of GroupM, WPP’s combined media agencies. GroupM is the world’s largest media investment management organization and parent company of Mediacom, MindShare and Maxus.  Within these companies we have the largest search & biddable operations around the world with a greater geographic footprint than any competitor.


The Mediacom International biddable team is at the forefront of that structure.  Servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets.  We work on a mix of blue chip clients for both direct and brand led initiatives including but not limited to:  Shell, Sony, Bose and Sky


Our vision for biddable is the integral role they play in the media mix and the connectivity between medias both on and offline with programmatic acting as a key gateway.  A role in our team therefore allows you to advance your skill set as a subject expert but also exposes you to a much wider media business offering diversified training and development opportunities for a long term career path.  


We have a large, dynamic & fast growing International central London team with additional teams in local markets.  



The Role


We are looking for a driven and enthusiastic programmatic specialist to join MediaCom Worldwide as a Programmatic Associate Director.


This is an opportunity to become part of a specialist team with an international remit across truly global advertisers. We have an integrated approach to planning and you would gain exposure to all media channels with the opportunity to feed insights back into programmatic strategies.


The Mediacom Worldwide Programmatic team services both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. The Programmatic Associate Director role would report directly into the Head of Programmatic.









Job Description

Job Title

Programmatic Associate Director

Reporting To

Head of Programmatic


Worldwide Programmatic




London, with travel (as required by the job)

Date Issued

July 2017


Competitive based on experience

Objectives of the Role: 


The programmatic associate director will have proven knowledge and experience in Programmatic and DSP implementations. They will be familiar with and have experience of Programmatic tools, campaigns delivery and participate actively in Programmatic discussions with clients and internal teams 


Key Areas of Responsibility and Accountability:


1. Campaign supervision & client services

  • Ultimate responsibility of client interaction and the success of the relationship, with a focus on key strategic relationship, and team operations/deliverables
  • Agree and set business objectives for each client and review campaign performance against these objectives
  • Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
  • Proactively educating clients and key internal stakeholders, reviewing, re-purposing, building and delivering educational material for the benefits of your client base.
  • Oversee the team in their delivery ensuring that programmatic strategy and trading best practice and frameworks are adhered to, and that the team is able to demonstrate continued account evolution
  • Train and support specialist campaign managers to increase knowledge across the department
  • Take ownership of client’s programmatic strategic approach, campaign planning, implementation and reporting, as well as the client relationship
  • Build and maintain relationships with priority and preferred technology partners
  • To identify areas of growth opportunities (or limitations) that exists for the team and clients’ business and generates business plans for their development.


2.  Key skills & digital knowledge

  • An in-depth understanding of the programmatic landscape as it relates to various channels including display and video
  • Detailed knowledge of all programmatic transactions from automated guaranteed to the open exchange and everything in between
  • Experience working with multiple technology platforms: DSPs, DMPs, verification tools, viewability, analytics etc.
  • Deep knowledge and commitment to continued improvement in quality, brand safety and viewability across clients, including quality assurance frameworks for the PBU and product verification capabilities
  • Create a matrix for test & learn and report findings
  • Discuss and brief new campaign elements and reporting requirements to team and manage status reporting upwards for successes and challenges at all times
  • Oversea the team in their planning, management, optimisation and reporting of direct response and brand advertising campaigns
  • Working with Head of PBU developing the programmatic pillars of data, strategy, operations, planning and insights
  • To understand the role of programmatic media within the wider marketing mix, its strategic importance throughout the customer journey and relative performance through the application of Econometrics
  • Strong project management skills and an efficient working style
  • Strong presenting and MS office skills


3.  Operating and Technical Requirements

  • The effective day-to-day running of the accounts that sit within it
  • Financial accuracy, through the planning and buying process, and reconciliation of spends, including client terms and programmatic fees
  • The integration and understanding of other digital channels within the wider context of client business and media mix, by both internal and external stakeholders
  • The appropriate use of tools to drive accountability, operational efficiencies and actionable business insights; with the scoping of costs and agreed client outputs
  • Act responsibly and professionally at all times, representing the team, department and company
  • Be responsible for 100% financial accountability on clients business
  • Drive revenue growth through spotting new opportunities and delivering excellent results


4.   People Management

  • The ability to manage, motivate and train individuals, in line with business requirements, resource, and development needs
  • Ensure individuals workloads are managed and prioritised in line with client needs and SLAs
  • Clearly outline tasks and objectives with the PBU Director, with specific deliverables and timelines for progression.
  • To have identified training requirements with Line Manager, and a formal plan for delivery over 12 months
  • To be responsible for the teams development (their 360’s, and task & objectives), and to be tied in to their own objectives
  • Highlight great team work, and client initiatives. Demonstrate examples of Programmatic best practice to the wider team, and contribute to department and wider agency PR and communications
  • Diarise weekly ‘WIP’ catch-ups, and regular task reviews
  • Complete weekly time sheets, holiday/sickness forms, CPD


5.New business

  • Support Head of Programmatic on New Business RFIs and RPFs
  • Participate in pitches and help with new business wins
  • Identify areas of possible business growth within existing client base
  • Establish and maintain relationships with key decision makers in order to secure new business
  • Up-selling and cross-selling PBU services for direct response and performance



Key Performance Indicators:


  • Client: drive client relationships, serving and exceeding client expectations in the delivery of faultless PBU strategies and achieve high TRR (client satisfaction) scores across accounts
  • People: lead a team and be considered a successful and respected mentor to those team members careers at Mediacom
  • Revenue: take ownership of account/function revenue targets (to be agreed)
  • Growth: lead the team to win new business and support future client growth (growth target to be agreed)
  • Personal development: Positive My360 feedback from manager, peers and clients (where appropriate)










 Person Specification



Essential (E)

Desirable (D)


Indicates the preferred background knowledge required e.g. a minimum period of experience in a defined area of work It outlines the required previous knowledge of the industry/sector.

  • An experienced programmatic trader, with a proven track record in optimisation, client handling, and relevant exposure across other digital channels. 
  • Demonstrable evidence of entrepreneurial behaviour.
  • Show enthusiasm to get involved beyond the day to day (in team admin, in new business prospecting, in getting involved in task forces etc.)








Skills and Experience

What experience and/or achievement in a field, profession or a specialisation is required.


  • Proven effectiveness of recommendations that are bought by the client and that have improved campaign performance.
  • Commercially minded, understanding the practical delivery of services in line with client objectives, service level agreements and terms of business. 
  • Track record of excellent account and team administration.
  • Ability to uncover new business opportunities that convert to commercial growth
  • Be able to derive performance insight out of response data and to apply to  planning and negotiation tasks
  • Analytical and inquisitive, Confident data manager
  • Effective man manager
  • Energetic and enthusiastic














Technical Skills

Indicate what skills specific to the job are required, e.g. PowerPoint skills, payroll skills, etc.

  • Excellent presentation skills and advanced PowerPoint








Selection Process

Testing Tools

Indicate what testing tools are required to measure the competence/capability for this role.


New Hire


Operational knowledge and experience



1st stage interview 


Behavioural competencies



1st stage interview (competency based questions)


Technical Skills



2nd stage review of programmatic knowledge 


Presentation Skills



2nd stage present on a pre-defined topic


Personal Profile



3nd stage team and company fit 


GroupM is an equal opportunity employer. We view every individual as exactly that, individual. We hire despite peoples differences, not because of them. We understand that inclusion is more than just diversity. We celebrate the fact that everyone is unique. That’s what makes us so good at what we do. At GroupM we pride ourselves on being a company that can truly represent the global clients we work with.

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