Account Executive
Description
Role: SEO Account ExecutiveDepartment/Team: SEO & Content
The Role
A fantastic opportunity has opened up to work with the award-winning Mindshare SEO team. We are looking for an SEO Account Executive who will support with the overall account management and the SEO roadmap and with smashing the long-term KPIs for the client. The successful candidate will work closely with and report to the Account Manager and Account Director. We will provide one to one SEO training on the job as well as SEO team training sessions and company SEO training resources.
Working within the Mindshare SEO team, the successful candidate will work on one of the world’s premier FMCG brands. They will be integral to achieving good growth by delivering high quality SEO work as part of integrated multi-channel campaigns. The ideal candidate should be able to demonstrate an enthusiasm for digital media and be keen to develop a career within SEO.
A successful candidate should be able to articulate key features and benefits of SEO, but this doesn’t have to be from work experience, it can be from study or personal research. We’re looking for someone keen to learn and develop in the role – not a finished article!
Performance
- Carry out extensive keyword research to identify SEO search landscape opportunities for clients.
- Obtain and understand crawl data, using audit tools to identify technical SEO status of client’s website and provide best practice recommendations with Account Manager’s support. We work with large sets of data so the ideal candidate would have experience or be comfortable with this.
- Understand your client’s key performance indicators (KPI) are and how to monitor these for their SEO performance.
- Understand how SEO metrics interrelate and can influence each other.
- Deliver client reporting and analyse results under the guidance of the Account Manager, with a view to develop actionable insights.
- Keen eye for understanding competitor’s performance and how to benchmark against them to improve client’s performance.
- Familiarise yourself with, and apply, the Mindshare Outcomes SEO best practice in order to contribute to successful execution of SEO strategies.
Process
- Demonstrate an understanding of the components of SEO.
- Complete the necessary specialist qualification, e.g., Google Analytics and all relevant search qualification.
- Become confident in navigating the platforms required to analyse & manage SEO performance.
Account management
- Support Account Manager on client comms.
- Present recommendations to clients where necessary.
- Exceptional execution and application of best practice.
- Meeting and exceeding clients’ expectations.
- Excellent stakeholder management, supporting the Account Manager where applicable.
- Contribute to materials required for regular internal or client meetings.
About you
- Analytically minded, with the ability to identify trends and patterns within data sets.
- Proactive in improving their knowledge and capability.
- Highly organised, with strong attention to detail and time management skills.
- Able to communicate effectively, and work as part of a team.
- Strong interpersonal skills with a desire to be part of virtual and in person meetings.
- Experience using basic features of PowerPoint, Outlook, and Excel (E.g., Creating and formatting PowerPoint presentations, sorting and filtering data, creating graphs and tables).
- Basic technical SEO knowledge & skillset with an understanding of audit tools such as Screaming Frog & DeepCrawl etc, would be an advantage but training will be offered.
- Basic understanding of keyword ranking tools with the ability to draw insights where necessary would be an advantage but again training will be offered.
What we can offer you
- A strong salary commensurate and in-line with relevant experience.
- 25 days annual leave and your birthday day off.
- Ongoing internal and external training opportunities.
- Flexible working.
- The opportunity to attend industry conferences and awards nights.
- Career and personal progression.
- Private Healthcare.
- Excellent pension matching structure.
About Mindshare
Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, TK Maxx, KFC, Legal & General, Warburtons and more. The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.
Our approach
Our ambition is to drive Good Growth for our clients.
Good Growth is about delivering growth that is enduring and is considerate of people and planet. Media is a powerful force, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. We recognise that in order to drive Good Growth, we need to place people at the heart of everything we do. Understanding people, not demographics allows us to place media meaningfully into their lives.
Good Growth is a big ambition – one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact.
Working for Mindshare
Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key and our pinnacle and flagship event of the year, Huddle, connects people, opinions and perspectives across borders and is all about learning something new and participating.
Committed to Diversity & Inclusion
We have a big dream at Mindshare, to become the most inclusive place to work in the country! This will take time but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.
#LI-FG1