Journey Maker

Comms/Strategic Planning London, England


Position at Wavemaker


Future Makers

GroupM recently merged two of its leading global networks, MEC and Maxus, to form a brand new media, content and technology agency – one of the largest in the world. WAVEMAKER exists to be Future Makers: to build brands that pioneer the future, inspire society and move customers to action. What started with a blank page and a fresh perspective has resulted in building an agency of the future.

Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow. Our organizational capabilities and specialisms, along with the talents of our 8,500 people are united through our focus on understanding, accelerating and optimizing purchase journeys. Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in the job roles our people perform. So a job a WAVEMAKER may not sound like a job at any other agency, and that’s because it isn’t.

Our people are encouraged to become the best versions of themselves and share the values and behaviours of what we refer to as PACED -  passionate, agile, collaborative, entrepreneurial, and diverse. With our combined global heritage coming together to create something new; our people are the brains, the data experts and the thinkers of the GroupM family.

WAVEMAKER is a leader in its field.  We’re in front of transformation, making waves by making bold choices. It means the impact of our choices today creates momentum into the future.

Our vision is simple: To become the most distinctive and admired media, content and technology agency in the world.

The future is not only coming, it’s now.

Job Title:                      Journey Maker

Reporting to:               Senior Journey Maker

Key reports:                 1 x Journey Exec

Client:                          B&Q

Role context:

The Journey Maker sits within our Journey Delivery function, and helps ensure that every step taken throughout the Purchase Journey on behalf of the client by the Wavemaker team is maximized for effectiveness and efficiency. This will be the entry point into Journey Delivery and you will get to experience and learn a broad set of skills across both Journey Design and Journey Activation functions. You will learn to become the glue between these two functions.

The Journey Maker’s role can broadly be split into two key areas of responsibility:

Firstly, you will work with the Senior Journey Maker to ensure operational excellence across the client’s business. This means efficiently working with the Journey Design and Journey Activation teams to create and sustain excellent ways of working within the team. You will support the Senior Journey Maker to ensure that everyone internally involved in deploying the approved Journey Design, knows what needs to be done, by when, and to what budget, providing regular status reports and contact reports to clients, and managing budgeting and finance on behalf of the team.

Secondly, you will be the externally facing contact at a junior level, leaning in to both equivalent-level clients (e.g. brand managers) and their other partners (creative agencies, tech partners etc.), maintaining efficient workings of the account to ensure all relevant details are reported, shared, and explained.

Where appropriate, you may also be required to support the Senior Journey Maker in training and developing any Journey Executives in the team.



Core Responsibilities:

  1. Operational excellence:
  • Work closely with Journey Designers and Journey Activation to ensure the day to day is run efficiently and effectively
  • Be responsible for, and monitor, the process of deploying the Purchase Journey from the point at which the investment is signed off by the client, and it is briefed to Journey Activation by Journey Design for buying and optimization
  • Liaise with agency partners to ensure they are fully aware of activities and have all the detail needed to fulfill their role e.g. most up to date Journey plan details, creative specs etc
  • Collaborate openly and effectively with all other functions within the integrated client team to ensure that the Purchase Journey is deployed perfectly, by everyone involved
  • Ensure financial management processes are excellent at all times – check POs and maintain an accurate PO tracker, ensure payments are made by clients on time, reconcile any billing issues, etc.
  • Create and manage timing plans, project plans, status reports etc. where needed to ensure effective management of activities
  • Report on holistic campaign performance (detailed in-channel reporting is the responsibility of Journey Activation) to the client whilst campaigns are in market, ensuring campaigns are being delivered in line with the agreed Journey Design


  1. Client and Agency Partner liaison
  • Build strong client relationships at the appropriate level
  • Be the first point of contact for activity in market, with accurate and detailed knowledge of the real time status of activity, liaising closely with Journey Activation
  • Know when to loop back in with Journey Design, where clients require a measurable change to the agreed Journey Design (e.g. budget change, significant amendment to timing/phasing, audience change etc.)
  • Man-mark appropriate level clients and adeptly learn their business and ways of working
  • Develop confidence in discussing and managing all potential comms touchpoints across the purchase journey, whether media, content, data or technology
  • Able to articulate to clients the key deliverables around their campaigns when they require it
  • Understand specific Journey KPIs and be able to articulate the status against them
  • Meet regularly with media owners, data suppliers, tech and analytics partners, creative agencies and other client/agency stakeholders etc. to build knowledge and understanding of how purchase journey solutions can be enhanced for clients







The Client:

We are looking for a Journey Maker to join the B&Q team. We are a close knit, friendly and hardworking team consisting of:

Journey Delivery:

1 Journey Delivery Lead, 1 Journey Maker, 1 Journey Executive

Working alongside the Journey Design team that consists of:

1 Journey Design Lead, 1 Senior Journey Designer, 1 Journey Designer


B&Q, along with Tradepoint and Screwfix (managed by separate teams), is part of the Kingfisher Group. Wavemaker have worked with B&Q in a planning capacity for the last 10 years, but in 2017 retained the full consolidated planning and buying business across Kingfisher in the UK and won the European contact.

B&Q are the UK’s leading home improvement retailer with almost £4bn worth of sales annually across their 300 stores and website (

B&Q spend c. £31m gross p/a on Above the Line advertising with a rapidly increasing investment into digital touchpoints, as Wavemaker help them on their road to becoming a fully-fledged omnichannel retailer.

It’s an exciting and crucial time for B&Q. In the UK, B&Q face a changing home improvement landscape and an ever increasing set of competitors outside the core ‘Sheds’ of Wickes and Homebase (soon to become Bunnings).

As a DIY retailer with a heartland customer of older homeowners, the macro social and economic trends affecting the UK population – the housing crisis, Generation Rent, multi-generational households, and increased urbanisation – all have a profound impact on B&Q’s core business.

Wavemaker are a key partner in helping them navigate this changing landscape and build a home improvement brand that is fit for the future, through communications that are distinctive, relevant and effective.


The Account:

Being a large scale retailer, B&Q operate at a rapid pace and the demands can be challenging, expansive and ambitious.

Wavemaker have a great relationship with the client, spending a lot of time with them each week both in London and at their HQ in Southampton. The deep understanding we have of their business, and the passion and drive we demonstrate working on the account day to day, has cemented our position as a highly valued and trusted partner.


As a multi-category business, B&Q are essentially active 52 weeks of the year often with multiple campaigns live at once. As this is such a fast paced account, the ideal candidate will be used to working across and brilliantly handling multiple tasks at any one time.

As a Journey Maker, you will be the voice of the client. Working with the Journey Delivery team to make sure Wavemaker are delivering the best service possible across media planning, data, technology and activation. You will be the glue between the Journey Design and Activation teams, including AV (TV, VOD, radio and cinema), Print and Digital (including social media) and outdoor.

You will ensure the smooth running of the B&Q account day to day, being the junior clients point of contact for account management requests and questions e.g. managing status meetings, ensuring weekly reports are delivered, managing finance processes, whilst also working with the Journey Design team to fully understand the strategy and objectives behind our media plans.


We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.