Media Planner - Boots Retail

Comms/Strategic Planning London, England


Position at MediaCom

Overview of job 

We are looking for an enthusiastic, self-driven planner who is keen to own the execution and delivery of campaigns, is confident in their ability to manage professional relationships and excited to prove that they can work at ‘retail’ pace.

Boots retail covers all Boots’ owned products within the beauty, skincare, healthcare, hearing care, opticians and event/gifting categories.

The successful communications planner will work directly with the manager to ensure each media plan shows channel integration, delivers against mandatory planning principles and includes on-going test and learn recommendations.

Reporting of the role

This role reports to the planning manager.

3 best things about the job:

  1. Gaining experience of the Retail sector is all-encompassing. It’s fast, fun, detailed, competitive and the self-management skills learnt will turn you into a highly competent and trusted team member
  2. Now that all Boots’ agencies are within the WPP family, we work together as one team; media, creative, publishing and PR – this is a unique opportunity to learn more about the other disciplines whilstoffering valuable and valued, 360 degree support
  3. As the UK’s leading pharmacy-led health and beauty retailer, this doesn’t mean that we have the privilege of standing still. We might have the biggest presence on the high street (with over 2,500 stores), but challenger brands such as Superdrug and Holland & Barrett are boldly speaking to new audiences; key segments that we must win if we are to grow market share. We must encourage Boots to step outside their comfort zone; to create, to disrupt and to change perceptions – are you in!?

Measures of success – 

In three months, you would have:

  • Mastered the basics of the Boots Retail account, the category and ways of working between internal and external agency teams
  • Proactively and regularly contributed in agency and client meetings –confidently deliver media insights, present competitor data in context to Boots and the rest of the market, whilst starting to build day-to-day contact with junior members of the Boots team
  • Developed a voice within the team – share thought-starters, ideas for test and learn, develop an opinion and show a willingness to get under the skin of a brief and/or connect response

In six months, you would have:

  • Developed solid relationships with key clients and agency contacts
  • Confidently challenged briefs, objectives and first draft media plans, in accordance with Boots/MediaCom planning principles
  • Taken a lead on some of the smaller, more frequent/consistent campaigns, seeing these pieces of activity through from briefing to execution, to delivering a PC and maintaining regular communication with clients on the status/progress of each

In 12 months, you would have:

  • Become the owner of multiple campaigns and effectively manage the day-to-day requirements of each piece of activity
  • Regularly delivered work to a high standard and with little input from your line manager
  • Provide inspiration for planning and have a good understanding of when an idea will work best and when a potential idea requires more nurturing. Having a good understanding of the Boots business before will ensure a greater level of expected deliverables, mandatory requirements and opportunities for innovation

Responsibilities of the role:

The Planner should:

  • Work openly and collaboratively with internal teams, agency teams and key client contacts
  • Take ownership of all weekly reporting requirements, with the assistance of the team executive and support of your senior planner/line manager
  • Have a solid understanding of all media channels and how they are best integrated, utilised and developed, in accordance with the Boots Retail business and across key categories
  • Oversee the execution of multiple campaigns with media, agency and client teams, and articulate the status of, communicate any challenges and deliver relevant updates of each, to senior team members
  • Accurately keep all campaign finances up-to-date, including the PO Tracker, communication of PO numbers/values to investment teams and take responsibility for ensuring that we bill as much as possible (during each run) and that it is zero by month end
  • Be a confident and competent user of all planning systems including TGI, Telmar, Touchpoints, AdDynamix, Ebiquity and be familiar with other research sites that would assist in information (insight) gathering
  • Demonstrate an active interest in and willingness to share competitive, media, industry and category insights – this will help to identify new testing, smart and innovative opportunities
  • Regularly meet with media owners and ensure that they are keeping us abreast of what our key competitors are doing as well as coming to us first, with new opportunities
  • Take a proactive approach in solving a client’s problem, an internal planning problem or a finance related query
  • Regularly prepare intelligence and support for client meetings
  • Have a good understanding of the media landscape, including basicinvestment/trading processes. Confidently articulate rationale, changes and be able to adjust recommendations accordingly

What you will need:

We ideally want to recruit a highly competent planner who can get off the ground running. They must have a good understanding of a media agency, how to work with clients and be confident in presenting planning recommendations.

  • Impeccable written and oral communication skills, as well as the ability to flex delivery as necessary
  • An inquisitive mind – we encourage questions but this must be coupledwith a good knowledge of Boots’ ways of working, planning expectations and previous outputs
  • A thirst for learning; retail trends, media updates and new news, industry learning/research, people and relevant brands
  • Excellent organisational and prioritisation skills
  • Adept at using Excel and PowerPoint
  • Ability to translate information and analyse data
  • Desirable to have strong presentation skills
  • An open and collaborative attitude


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*


About MediaCom
MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.

Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco and Cancer Research UK.

Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.

We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.

We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.


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We are an equal opportunities employer. All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation or age.