GroupM | mGraduate Program 2024
GroupM M-Graduate Program – Master the Digital Landscape in a Year!
Program Overview
Embark on a transformative journey with GroupM's one-year graduate program designed to cultivate the next generation of digital performance specialists. This immersive program offers a unique blend of theoretical knowledge and hands-on experience, enabling you to master the latest digital platforms and technologies.
The Learning Journey
Months 1-4: Building Foundations
Your journey begins with an in-depth exploration of the fundamentals of digital platforms and the media landscape. Through a mix of e-learning, classroom sessions, and on-the-job training, you'll develop proficiency in:
- Paid Social: Meta Business Manager and LinkedIn Campaign Manager
- Paid Search: Google Ads, Bing Ads, and Apple Search Ad
- Display/Programmatic: Google Ads Display and Video
- Ad Tracking: Campaign Manager 360
- Efficiency Tools: Excel, Google Ads Editor, Bing Ads Editor
You'll also gain practical experience by assisting with campaign activation and data reporting.
Months 5-10: Taking the Helm
As your skills grow, you'll take on more responsibility by running and managing live biddable digital campaigns. You'll delve into media performance evaluation, turning raw data into actionable insights. You'll also learn about our agency's planning framework and develop your own activation strategies.
Months 11-12: Achieving Mastery
In the final stage of the program, you'll continue managing live campaigns while preparing for advanced certifications like Google Ads and Meta Blueprint. This period is all about refining your skills and proving your expertise.
Benefits & Opportunities
- Mentorship from experienced professionals
- Hands-on experience with cutting-edge technologies like A.I. and Enhanced Conversion
- Exposure to a diverse range of clients, including international blue-chip brands
- Participation in industry events, workshops, and trainings run by leaders like Google and Meta
- Participation in GroupM’s exclusive digital training program (DLTO) which is a mix of e-learning and classroom training program covering extensive content on Social, Search, Programmatic and Data Measurement
- Opportunities to earn industry certifications
Who Should Apply?
We're looking for passionate fresh graduates with a bachelor’s degree or equivalent from a renowned university. If you have a keen interest in digital advertising and marketing, attention to detail, numerical aptitude, strong interpersonal skills, and a collaborative spirit, we'd love to hear from you. Proficiency in reading Traditional Chinese is preferred.
Recruitment Timeline
Application deadline: 1 April 2024
Interview period: 16 April – 15 May 2024
Confirmation to successful applicants: 15 – 31 May 2024
Orientation Day (Program starts): 1 July 2024
Interview period: 16 April – 15 May 2024
Confirmation to successful applicants: 15 – 31 May 2024
Orientation Day (Program starts): 1 July 2024
About GroupM
GroupM is a global leader in media markets, delivering performance-enhancing media products and services powered by data and technology. Our network enables our people to work collaboratively across borders, providing opportunities for accelerated progress and development. We're not limited by teams or geographies; our scale and diverse client base encourage innovation and growth. Discover more about GroupM at www.groupm.com.