GroupM | Associate Media Planning Director

Media Planning Singapore, Singapore

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Position at GroupM

Reporting of the role   
This role reports to: Regional Director 

3 best things about the job: 
  • The prospect of honing your skills in media planning by working on Global brands focused on retail, youth culture and consumer brand, providing exposure across SEA markets.
  • Opportunity to be part of a progressive group pushing the boundaries of ecommerce and demand generation practices with a track record of award-winning work.
  • Be part of the culture built on collective energy, passion, collaboration, and support.
In this role, your goals will be: In three months:   
  • Acquired solid understanding of the client’s business challenges and short/mid-term priorities. 
  • Established strong working relationships with a large client team based in Singapore & across SEA local markets & key agency leads. 
  • Have a clear understanding of globally defined media thresholds and sufficiency exercise, target reach by brand/product campaigns, BAV and attention metrics, and past campaign benchmarks.  
  • Have a clear understanding of the annual media laydown of performance / eCommerce campaigns, the methodology of budget allocations, the annual /quarterly / monthly revenue targets, and past campaign performance.
  • Participate with the team on day-to-day conversation with the client for Brand as well as performance and share a point of view on Full Funnel Synergy and propose new initiatives.  
  • Rigor in setting and tracking campaign KPIs. Ensure effective and accurate optimization and delivery of performance utilizing all relevant internal teams, agency processes and tech.

In six months:   
  • Build trusted advisory relationship with clients. 
  • Ensure smooth workflow with clients and internal teams, ensure the team under are up to speed on all tasks. 
  • Establish credibility by applying understanding of clients’ category/competitive landscape and marketing priorities in day-to-day work. Actively lead meeting discussions with clients and agency partners. 
  • Holistic thinking is carried across channel planning, understanding of integrated media strategies, how paid owned earned interplay in the communication ecosystem. 
  • Innovation led thinking – Propose ideas with help of partners and local teams which are first in category / industry and are award worthy.
  • Understanding of full-funnel synergy and ensuring cross-utilisation of audience from brand campaigns to eCommerce campaigns and measuring the success.
  • Contribute and lead the 2025 annual planning, to build strategic response to the annual KPIs for full funnel.
 
In 12 months:   
  • Fully competent in developing and articulating a compelling strategy/approach to successfully sell in new initiatives to drive incremental revenue. 
  • Ensure that client servicing is best in class and does results in good feedback from client during bi-annual ratings.
  • Ensure cost guarantees are met wherever committed.
  • Delivered a 12-18 month roadmap for how the Mediacom/Client relationship should evolve, the internal/external requirements and metrics of success.  
What you’ll bring:  

 
  • Develop compelling campaign solutions including consumer and category insights, right selection of media channel, defining primary and secondary KPIs, budget allocation by channels backed by data and rational. 
  • Drive strategic and tactical innovation across digital platforms.
  • Work with local Mediacom markets to create and sustain great client relationships and excellent delivery.
  • Briefing, guiding & supervising the GroupM Services teams (execution, reporting & ad-operations teams) on day-to-day basis ensuring operational excellence on the account.
  • Evolve use of measurement systems to provide greater insight into ROI of media plans and ensure the team deliver on agreed KPIs.
  • Contribution to global/regional media & communications strategy development.
  • Your success will be measured through success in team engagement, delivering award-worthy case studies, impressive feedback scores from clients and year on year delivery against targets.  


Minimum qualifications:   
  • At least 7 - 9 years of integrated media experience. 
  • Strong working experience in digital media planning and buying, offline media knowledge would be a plus. 
  • Experience working in client relationship management, preferably within multi-market (SEA) environment. 
  • Able to challenge and provide intelligent feedback to clients and local markets. 
  • Experience developing communication strategy, in either a marketing or media environment. 
  • Strong organizational, operational and numeracy skills  
  • Proactive mindset, strong attention to detail, able to multi-task and handle multiple projects at one time. 
  • Passionate about the media and communications industry and keen to stay on top of the ever-evolving media landscape. 
  • Leadership skills in building and leading operation excellence for the team.  
 
More about GroupM
GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupmworldwide 

About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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