EssenceMediacom | Director - Performance
Senior Director - Performance
EssenceMediacom, Gurgaon
Overview of job
Overview of job
EssenceMediacom is looking for a Performance Media lead for North India region
Reporting of the role
This role will have dual reporting to the Digital Head and the North General manager of EssenceMediacom India.
3 best things about the job:
- Will be one of the pillars of EM’s performance marketing division
- You will work on one of the most exciting and performance-driven brands on high impact campaigns at the bleeding edge of brand and performance marketing.
- You will be joining one of the highest performing and diverse teams in the group.
- Will work closely with the leading publishers such as Google, Facebook and many others.
Measures of success –
In three months, you would have:
- Establish a relationship with the EM Hub Team, Performance Leads across Emerging Markets, Global MCM Performance Leads.
- Familiarize yourself with Clients Performance Marketing operating model and local nuances.
- Understand the broader Agency and Clients working culture, Understand the complete biddable media scenario on client’s business, e.g. Search, Meta, etc.
- Lead weekly and Monthly Client Performance meetings.
- Handled day to day tasks / requirement effectively across a set of clients.
In six months, you would have:
- Become the go-to person for Clients Performance Marketing Strategy.
- Lead Performance QBRs with Clients
- Manage your Performance team within the agency and the extended teams to drive results.
- Offer proactive suggestions on improving /optimizing business results
- Work closely with the Optimization teams and Oversee implementations across all biddable media platforms
- Recommend and implement best practices that will focus and deliver business Goals.
In 12 months, you would have:
- Contributed significantly to the transformation of the Performance Marketing Function across EM Client clusters.
- Delivered Performance Marketing Thought Leadership.
- Exceed client expectations in terms of Performance marketing strategy.
- Create a business roadmap for next year.
Responsibilities of the role:
- Lead Client Engagement and servicing to deliver on performance business goals.
- Lead New performance business pitches.
- Work closely with Client leaders to deliver on our ambitions across business levers.
- Advisory and facilitation support on Performance Marketing to all EM Clients.
- Work with Global EM teams to understand performance and innovative solutions that can be adapted for EM India.
- Thought Leadership on Performance Topics over and above Global Guidance
- Lead Quarterly Business Reviews – Performance Marketing
- Sharing best practices across EM performance clusters.
- Expertise in Web analytics and deriving insights for achieving business goals
- Through understanding of Google AdWords and Meta Ads
- Additional platform understanding is a plus
- Understanding of Bid Management Tools.
What you will need:
- Relevant experience of 15+ years in Performance marketing roles
- Strong Performance Marketing expertise across Search, Display, Programmatic, Social and App acquisition.
- Strong Analytics and Measurement expertise.
- Executive presence: ability to inspire your team, colleagues and client through functional expertise, active listening, and assertiveness.
- Cross-cultural Management experience. You will need to be comfortable functioning in a matrix-organization with Performance Leads in different geographies reporting to you.
- Experience working in a global agency network will be highly valued.
More about EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About India:
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.