Mindshare Fulcrum | Partner - Personalisation & 1 PD
GroupM India – JD template
Overview of job
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager – Digital Media Analyst to join us. In this role, you will be responsible for …
Mindshare is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager – Digital Media Analyst to join us. In this role, you will be responsible for …
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
- This role reports to: Head of Personalisation and 1P
3 best things about the job:
Opportunity to Build India’s Largest Advertiser's 1st Party Data Program: Lead the development and enhancement of a strategic data program for the country's largest advertiser, shaping the future of data-driven marketing. - Work with Diverse Categories and Brands: Engage with over 5 categories and 30+ brands, gaining exposure to a wide range of products and markets within the FMCG sector.
- Dynamic, Progressive Environment: Join a team that prioritizes continuous learning and development, fostering a culture of innovation and growth.
In this role, your goals will be:
In Three Months
- Gain a deep understanding of the FMCG organization's data ecosystem and existing 1st party data assets.
- Collaborate with internal teams to identify key priorities and opportunities for data-driven strategies.
:
In Six Months:
- Develop and execute plans to enhance the 1st party data program, including data collection, segmentation, and activation strategies.
- Implement initial stages of personalized marketing initiatives leveraging 1st party data insights. In Twelve Months:
In Twelve Months:
- Establish a robust 1st party data framework that drives measurable business outcomes and enhances customer experiences.
- Lead cross-functional teams in deploying advanced data-driven campaigns across multiple categories and brands.
What your day job looks like at GroupM:
- Collaborate with stakeholders to define data-driven marketing strategies aligned with business objectives.
- Oversee data collection, integration, and segmentation processes to ensure data quality and accuracy.
- Analyze campaign performance and provide actionable insights to optimize targeting and messaging.
- Lead A/B testing and experimentation efforts to improve campaign effectiveness and ROI.
- Stay updated with industry trends and best practices in data management and personalization.
What you’ll bring:
- Strong background in data management, analytics, and marketing within the FMCG or related industries.
- Experience with 1st party data platforms, CRM systems, and data activation tools.
- Proven track record of driving results through data-driven marketing campaigns.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Strategic mindset with a focus on innovation and continuous improvement.
Minimum qualifications:
- MBA/Post graudation from a premier Institute
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.