EssenceMediacom | Group Head - Social
EssenceMediaCom is an agency of GroupM, the world’s largest media investment company, and is part of WPP. We are currently looking for a Business Director-Digital to join us. In this role, you will be responsible for demonstrating success in managing media planning businesses for a large brand.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Overview of job
EssenceMediacom is looking for an experienced social media marketer who has successfully led multiple social media accounts for clients, including Meta, YT, Linkedin owned pages and communities.
This is a client-facing role for existing clients with whom EM has a social media retainer. The responsibility is to deliver social strategy, crafting monthly social content calendars, supervise social creative asset generation and report impact on social KPIs.
Along with organic social, the candidate is expected to have excellent understanding of social media trends, influencer eco-system and fresh ideas that can drive innovation and boost social media presence of clients.
Location: Mumbai
Reporting to: Digital Lead (West)
Qualifications:
· 5-6 years of account planning and client servicing experience on social media creative accounts, which are continuous and sizeable (~ 50+ posts in a month)
· Excellent client servicing ability to independently handle client during strategy, planning and reporting phases.
· Good understanding of social media creative formats, ability to guide creative team basis client brand guidelines and best practices.
· Good project management and impressive presentation skills.
· Knowledge of social media analytics tools including page analytics.
3 best things about the job:
1. You will independently handle a cluster of social media accounts across strategy and servicing becoming the brand custodian on social.
2. You will be seen as the expert on social media best practices, interacting with the digital team at clients end to craft the social media approach and innovations.
3. You can work closely with the paid digital media team to craft social big ideas that can be implemented with paid support.
What your job looks like:
· Develop rapport with client team to understand social media ambition, guidelines, competition, what success looks like.
· Translate requirement into a social strategy approach for the client – annual and quarterly.
· Use approved strategy to guide social media monthly calendars with relevant interventions across product, brand, topicals, memes, etc.
· Suggest innovations and big ideas that can boost social media presence.
· Deliver calendars as per planned.
· Report on outcomes – views, engagement, follower growth and suggest ways to improve the same.
Welcome innovators, initiative takers, and instigators.
We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.
We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell, and Sony to name but a few.
We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology, and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.
All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.
But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.
We know that when we invest in our people, we’ll deliver better results not only for them but also for our clients.
We also know that talent comes in all shapes, sizes, genders, and ethnicities. That’s why our agencies are open environments that celebrate difference.
Do you want to work with smart, creative, enthusiastic people? So do we. Welcome to MediaCom.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings, and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings, and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.