Mindshare is looking for Strategy & Insight Associate Director.

Strategy & Insight Associate Director

Data, Analytics & Insight Bangkok, Thailand

Position at Mindshare

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the global transformation for Nestlé’s media function. Core to the solution is the best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

You will be part of GroupM. The Associate Strategy Director will work closely with the Strategy Lead, leading the development of media strategy, media planning best practices, consumer engagement strategies, and thought leadership for some of core categories. The successful candidate will collaborate with various specialists within the agency and clients to create insightful, impact strategies that contribute to the growth of the client’s business.

The Ideal Candidate

You are an emerging strategist looking to advance your career among a team dedicated to creating innovative media experiences that transform brand interactions. As an individual, you are:

Curious: About people, what drives them, and what connects them. About channels, both new and established, always questioning how we can break traditional molds.
Creative: Always seeking fresh and exciting ways to bring brands to audiences. Looking for that extra ‘spark’ in the plan that stands out.
Challenging: Willing to push yourself and others to explore new, better, or uncharted ways to solve business challenges.
Collaborative: Eager and able to work with diverse skills, personalities, and perspectives. Bringing people together to create, deliver strategies, and hold ourselves accountable.

You are a confident communicator, capable of advising and working with senior clients, partners, and agency stakeholders.

You have a proactive, excellence-driven approach to exceeding client expectations and continuously seek opportunities to drive the business forward from both agency and client perspectives.

Essential Skills + Experience:

Experience in data and insights-driven media & communication strategy, preferably in an agency setting; at least 4-6 years of experience in strategic planning/account management/media planning
Understanding of how brand-building and performance-focused media strategies connect and impact business outcomes.
Strong communication and interpersonal skills, with some experience in designing and delivering presentations to senior clients.
Experience collaborating with clients to distill business challenges into clear, concise media strategic briefs.
Ability to contribute to the creation of integrated strategies across multifunctional teams (internal/external).
Effective storytelling skills, with the ability to make clear, actionable recommendations on complex business problems.
Ability to work with and inspire teams across different cultures, markets, and capabilities.
Familiarity with syndicated research tools, consumer research methodologies, and techniques (e.g., GWI, Euromonitor, eMarketer, WARC).
Experience with FMCG brands and cross-channel media planning is a plus.

Responsibilities:

Work with Category leads and Strategy Lead in the development of media strategy, media planning best practices, consumer engagement strategies, and thought leadership.
Knowledgeable/willing to embrace learning of media fundamentals particular to Nestlé’s way of planning, ensuring agency tools and capabilities are properly maximized
Support the design and delivery of media strategies across the market.
Build a Trusted Advisor relationships with key Nestlé clients through strategic recommendations and proactive thinking.
Develop strong relationships and drive collaboration with creative agency teams to integrate media and messaging, creating award-worthy campaigns.
Collaborate with specialist teams (e.g., Data Strategy + Insights, Digital Transformation, Innovation + Invention, Commerce) to elevate the solutions provided to Nestlé and enhance the impact of our work.
Work with stakeholders to shape briefs and establish clear, accountable KPIs and success metrics for our work.
Provide thought leadership and inspiration for clients, identifying new opportunities to engage core and new growth audiences, and showcase new media/platform offerings.
Participate in sessions to build relationships, share best practices across the network, and foster collaboration, such as media days, regional conferences, weekly calls, and global sharing sessions.

More about GroupM Thailand

In a population of 69 million people, Thailand’s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.

The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

Strategy & Insight Associate Director

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