Mindshare | SEO Executive
GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom and Wavemaker, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. With 800 people based in Sydney, Melbourne, Adelaide and Brisbane, GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people.
A bit about us!
We are Mindshare, a media services company that accelerates Good Growth for our clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also people and the planet.
You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about Mindshare in the words of our own people here.
What we offer
At Mindshare ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks we offer.
Based in North Sydney / Melbourne Southbank, our office has 180 degree views of Sydney Harbour/Melbourne Skyline and is a great space to hang out with colleagues and friends!
We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.
Our Values
Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to different. We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.
Our Commitment
We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact our Talent Lead, Brooke Daffern([email protected]).
If you require any information on what to expect during the interview process, please also reach out to Brooke Daffern.
Owned Media
Owned Media is a part of the Outcomes collective at Mindshare, who are responsible for the delivery of Mindshare’s Search, SEO, SEM, Programmatic, Adtech, Performance Partnerships, Social products, and services. It is responsible for delivering the Mindshare Performance Media function via utilising systems, processes and practices that enables work to move throughout the agency teams and departments effectively and efficiently.
Location: Based in Melbourne
Reporting of the role: Owned Media Associate Director
Responsibilities
• Delivers Owned Media activities within Mindshare hours and agreed client scope of works (does not over or under service clients)
• Understands the client deliverables, expectations and timelines
• Has deep understanding of the client(s) category and applies to work consistently helps to deliver outputs to increase/maintain client satisfaction
• Ensures communication with client is upheld daily or as directed by the Associate Director
• Has a thorough knowledge of the fundamentals for Owned Media performance
• Showcases competency in on/off-page and technical optimisation tasks and tactics
• Ensures tasks are completed on time and communication of updates provided to Associate Director
• Integrate seamlessly with client account teams
• Assists the Associate Director in ensuring all financial processes are followed with 100% accuracy e.g. monthly invoicing
• Support and present on client presentations, QBRs and demonstrates quality client service
• Builds an understanding of the billing and invoicing process (compliance, timesheets, scope updates)
• Showcases competency in using website analytics to deliver detailed reports and actionable insights
• Showcases competency in using search tools to perform research and recommendations for clients e.g. SEMRush, Lumar, Screaming Frog
• Ensures quality of work is high and positively takes feedback on board from Associate Director
• Uses existing templates and agreed processes to complete activity
• Assists the Associate Director in presenting data gathered and formulating opportunities / insights for clients
• Showcases ability to provide Owned Media recommendations which supports and positively impacts SEM performance
• Looks to pro-actively increase knowledge across the Owned Media landscape and shares interesting findings with Search team
• Works collaboratively with different divisions within Mindshare to ensure holistic approach to implementations where possible
Experience
• Evidence of a background in SEO (2 years minimum)
• Demonstrated experienced in team leadership
• Understanding of Owned Media channels and evidence of education to client(s) and/or internal stakeholders
• Strong experience with utilising industry leading tools – examples: Ahrefs, SEMRush, Google/Adobe Analytics, Google Search Console, Google Looker Studio, Screaming Frog
• Understanding a variety of business verticals and owned media impacts
• Project management and organisational skills
• Effective, collaborative and efficient working style
*Must hold full Australian working rights*
What we value the most
• Being ‘open to different’
• Living our values of empathy, energy and impact
• Achieving Good Growth for business, people and the planet
What is your pathway for Good Growth?
We’d love to hear what your ambitions are to achieve personal growth, and how we can help you realise them with us!