m/Six | Manager - Digital
Description
Reporting of the role
This role reports to the Director- Digital
3 best things about the job:
- Opportunity to be the best amongst the best
- Working within a proven, well established team servicing one of the biggest brands in the country
- Help one of the largest brands build and consolidate their digital media presence and drive brand upwards on digital maturity curve
Measures of success –
In three months, you would have:
- Worked on digital media plans for one of the finest clients in the country
- Mapped new digital opportunities for the client
In six months, you would have:
- Made effective yet efficient digital media plans
- Pushed innovating concepts to drive revenues
In 12 months, you would have:
- Worked with many first digital campaigns and initiatives and helped in drafting integrated digital solutions
Responsibilities of the role:
- Hands on digital media planning, buying experience
- Develop digital media plans and approach basis consumer insights and digital media dynamics
- Deliver media plans, campaign scheduling
- Define campaign KPIs
- Continuous plan optimization to deliver maximum ROI
- Review campaign performance
- Maintain MIS for billing, estimates, ROs, etc.
- Proactively identify new opportunities and pitch innovative ideas
- Help on new business pitches
- Meet revenue targets and drive incremental billing and revenue
- Work in a cohesive manner with internal stakeholders
What you will need:
- Minimum 3-5 years in digital media planning and buying
- Experience in handling large size digital clients across categories
- MBA preferred
More about m/SIX
m/SIX is a progressive and entrepreneurial international media network that was born digital. The agency prides itself on its pioneering, energetic approach and honest culture.
With over 40 offices worldwide, m/SIX is backed by WPP, the world's largest communications agency network, and embraces a unique ownership structure between The&Partnership and GroupM.
m/SIX specialises in driving commercial, as well as audience growth, in today’s data and tech-led media landscape, and is an industry leader in transparency, martech and next-generation audience insight.
About India
2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there’s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.