EssenceMediaCom | Senior Planner
Description
About EssenceMediacom
EssenceMediacom, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. the agency is more than 2,000 people strong, manages $4B in annualized media spend and deploys campaigns in 121 markets via 21 offices in APAC, EMEA and North America. Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal.
The Role Objective
The Senior Planner is primarily responsible for consistent excellent plan recommendations for the brands in their categories and delivering high quality, fully integrated plan executions & operational excellence. The Senior Planner has a deep understanding of the category & brand challenges, turns business objectives into communications objectives and defines clear KPI’s for each brief.
The Senior Planner is primarily responsible for consistent excellent plan recommendations for the brands in their categories and delivering high quality, fully integrated plan executions & operational excellence. The Senior Planner has a deep understanding of the category & brand challenges, turns business objectives into communications objectives and defines clear KPI’s for each brief.
Responsibilities
Strategic Skills
Strategic Skills
- Support the Client Lead by providing expertise on Planning
- Provide insight and analysis to the Client Lead to support the development of data driven strategic recommendations for the client
Client Account Management
- Act as a client contact for the assigned categories and form close relationships with the client to become the face of EssenceMediacom in front of the client
- Work with wider teams (including performance marketing, biddable and programmatic) to ensure regular reporting that serves the client’s needs.
- Keep your client leads up to date on best practices and industry trends
Operating and Technical Requirements
- Develop consistent excellent plan recommendations for brands in the assigned categories & related Operations staff to deliver outstanding plan execution & operational excellence
- Forge and develop solid working relationship with the internal team at EssenceMediacom and GroupM, developing multi-channel plans and responses to client briefs with the other colleagues/teams
- Prepare consumer insight and competitive reports interpretation and key learnings
- Complete and publish planning reports accurately and on time
- Collaborates closely with buying/implementation teams within the company as to maintain a campaigns delivery throughout the year within agreed KPI’s (e.g. reach objectives)
- Contributes to client profitability based on operational efficiency as well as recognizing & developing opportunities to grow out of scope services (like Insights) and related revenues
Other Areas
- Participate in workshops, training sessions and team building events.
- Deliver best practice day to day project management.
- Demonstrate an understanding of the media and technology developments that influence performance planning and clients’ business.
- Be an advocate of continuous improvement, enthusiastic and positive with a “Can Do” attitude Flags up any serious performance issues immediately and seek help to manage them accordingly.
Key Performance Indicators
- Product: outstanding plan execution & operational excellence. KPI TBC
- Client: satisfaction, retention and growth, contributing to a high score for strategy and activation planning in agency evaluation. KPI TRR score
- Personal development: positive My360 feedback from manager, peers and clients.
Education, skills, and behaviors
- 3+ years of experience on in a similar or related role
- Ideally Degree educated in a business, numerical or analytical degree e.g. economics, mathematics, statistics, or engineering.
- Numerate and analytical
- Bilingual preferred; Japanese and English; with fluency in one language and basic / business communication skills in the other.
- PC literate (Excel, PowerPoint, Word)
- Strong target orientation e.g. very results driven, ability to work effectively to targets