GroupM Nexus | Performance Manager, Social
Description
Reporting of the role
This role reports to the Head of Social.
- Opportunity to work for biggest brands across different categories such as Travel & Tourism, Health & Beauty, Luxury Goods, Entertainment and FMCG
- Working with an extremely diverse, international group of individuals across various functions at GroupM
- Opportunity to expand the learning on Digital technology & platforms, High visibility with the client and where your work is sure to be seen & appreciated.
- Become knowledgeable of the client’s business, ways of working, key client teams and internal teams, and the brand objectives for 20-21
- Seamlessly running operations on Social biddable platforms such as like Facebook, Twitter, Tiktok and LinkedIn
- Understand client processes & liaise with the Planning and Campaign Delivery team to help plot optimization steps and opportunities
- Clear understanding of reporting requirements and ensure timely reporting to agency teams for taking effective decisions
- Regularly attend weekly/monthly calls with internal teams & clients providing status and updates on live local market plans, highlight issues or best practices, next steps/recommendations, if any.
- Engage regularly with Search and Ad Ops team to get learnings and build cross platform strategies
- Establish ways of working with planning team and become the go to person for social platform related queries
- Be on top of campaigns that are currently live in markets and share industry best practices or suggestions to improve the performance further
- Connect with the platform teams on a weekly/monthly basis from Facebook, Twitter, etc. to discuss campaign performance & issues, learn about new alphas/betas, align test and learn plans to achieve best-in-class results for the brand
- Continually building test and learn frameworks across all platforms, ensuring tests reach significance where learnings / next steps can be communicated to clients.
- Regularly liase with the internal planning and performance team to share positive results or recommend new properties as part of the learning and scale up plan for other markets
- Gain trust and confidence of all relevant stakeholders – global and local client teams and in markets teams
- Guiding planning teams on the campaign output, prepare and present media recommendations for ongoing client communication plans to senior global clients for approval/ feedback
- Exceeding client KPIs across all campaigns and help to grow business by suggesting new ideas and services to the biddable/market leads
- Understand the client’s objectives and recommend appropriate biddable plan basis the brief
- Lead biddable operations of Japan business and effectively manage & optimize campaigns wrt budgets, targeting, bid strategies, etc. to achieve the KPI
- Analyze Competitor’s activity & keep a lookout for industry/category trends to recommend the right course of action
- Contribution to the campaign strategies from a biddable perspective
- Weekly/Monthly calls with internal client team on campaign performance and align on any recommendations
- 3 - 5 years of operational experience across biddable social platforms such as Facebook and Instagram, LinkedIn
- Experience on platforms such as TikTok Ads, Twitter and Snapchat is good to have
- Facebook Blueprint Certifications is good to have
- Up-to-date knowledge of best-in-class practices in digital marketing
- Strong analytical mindset with attention to detail around data, insights and actions
- Excellent communication skills and teamwork, to liaise with different market teams across APAC
- Proficient in excel and PowerPoint
More about GroupM Nexus
GroupM makes advertising work better for people. GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes. Underpinned by our digital media philosophy – everything that can be addressable, should be, as long as it translates into value for our clients – GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce. As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally.
About GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.