GroupM Nexus | Programmatic Trader (Digital Marketing)
Description
GroupM Nexus is seeking a Programmatic Trader to join the Programmatic Trading team in Hong Kong. The Programmatic Trading team is at the heart of all GroupM Nexus activity and is pivotal to the success of each programmatic advertising campaign that is executed. You will be someone who has a positive attitude and is a dedicated individual who thrives on challenges.
The team works closely with all other teams within the GroupM Nexus family from Client Development and Product & Operations to Regional Marketing Science teams. We are looking for someone with a positive attitude, enthusiastic and is flexible with embracing changes and new challenges.
Reporting of the role
This role reports to the Senior Programmatic Trading Manager.
3 best things about the job:
- It’s a great work environment - You will collaborate with a group of quick witted, humorous, diverse and extremely dedicated colleagues who are all passionate about programmatic and making advertising welcome.
- Opinions and ideas are highly encouraged, and everyone has a voice at GroupM Nexus. Ambition is expected and passion is admired. We are always open to new ways of thinking from everyone, especially those that will contribute to the overall success of GroupM Nexus.
- It is never static. You are empowered to create your own balance and be proactive. There is always something new to learn, new challenges to overcome, and new technology to embrace everyday.
Measures of success –
In three months, you would:
- Gain an in depth understanding of the programmatic landscape
- Be trained on the various GroupM Nexus platforms and tools
- Contribute to the day-to-day operations of the GroupM Nexus Programmatic Trading team and take ownership of simple campaign set ups, campaign monitoring and basic optimization
In six months, you would:
- Develop relationships and earn trust with Client Development and Operations teams
- Manage and be responsible for branding campaigns from start to completion
- Incorporate and recommend other aspects of the GroupM business including audience planning and insights, GroupM Nexus products and GroupM Nexus Marketplace as part of the overall campaign execution.
In 12 months, you would:
- Be responsible and confidently manage campaigns of all KPIs from start to completion
- Be a trusted advisor to GroupM Nexus HK team and support their activity
- Test and learn, share and seek different optimization tactics and knowledge share with the wider trading team
Responsibilities of the role:
- Support the Programmatic Trading Team in executing campaigns with Client Development Team and Product & Operations Team closely
- Oversee day-to-day optimization and monitoring of campaigns, and ensure optimal delivery and performance, report any anomalies to Programmatic Trading Manager.
- Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize, improve ROI and pitch for incremental revenue
- Deploy testing methodologies on campaigns under the direction of team leader.
- Analyze data from ad serving providers like Campaign Manager, Sizmek as well as conversion tracking to map the complete consumer journey
- Involve to advise/consult with GroupM Nexus HK team regarding inventory performance and forecasting, campaign performance, insights and suggestions.
- Assist in preparing post campaign analysis report along with the Marketing Science team.
What you will need:
- 1-2 years of professional experience with digital marketing agency, ad network or other digital media company
- Knowledge along with a passion for digital
- Result-oriented with strong communication and analytical skills
- Ability to work both independently and under supervision once objectives have been set
- Ability to work within a fast-paced deadline driven environment
- Experience managing digital ad campaigns, - display, video, mobile or paid search
- Applied knowledge of 3rd party ad serving, website tracking and associated technologies
- Understanding of programmatic buying, including DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting will be a bonus
- Good command in written and spoken English and Cantonese
- Proficiency in Microsoft Excel and PowerPoint
- Cantonese speaking is a must
- Fresh graduate candidates would be considered as Programmatic Trading Executive
More about GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.
Discover more about GroupM at www.groupm.com
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
Follow @GroupMAPAC on Twitter
Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
About Hong Kong
Hong Kong SAR’s small yet highly dynamic and efficient media market allows us to operate with agility. Its internet and digital penetration continues to grow year-on-year, and has the highest smartphone penetration in Asia Pacific at 87%, while tablet ownership clocks in at 57%. Hong Kong SAR’s digital market boasts a healthy mix of local, regional and global players, providing new opportunities in the media space.
If you want a future in media and communications, and believe in Hong Kong SAR’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong SAR, where opportunities for you to innovate and grow are unparalleled.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
If you want a future in media and communications, and believe in Hong Kong SAR’s belief of “work hard, play hard”, there is clearly no place more vibrant, challenging and exciting than Hong Kong SAR, where opportunities for you to innovate and grow are unparalleled.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.