Sr. Product Marketing Manager - Disney Team

Marketing San Francisco, California


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Description

The Product Marketing Team at Glu is an experienced team responsible for driving all marketing activities from strategy through execution. Our work inspires Glu’s games studios and central teams to deliver breakthrough experiences for players.  We are passionate about our players and always look for new ways to engage them. We value collaboration, creative risk taking, and accountability. If you share our values and have a passion for gaming, let’s talk!

As the Sr Product Marketing Manager, you will be the marketing lead for Glu’s Disney IP. You will work directly with the game studio and Disney to drive go-to-market launch and growth plans for the IP. You will be the single owner of the overall marketing plan and will be responsible for driving execution of the plan by collaborating with game studio, licensor, and central teams. 

You'll most often be:

  • Driving the go-to-market strategy for Glu games, including planning and executing game launches and ongoing promotions
  • Take ownership of coordinating and planning all aspects of marketing ranging from PR to social to community to events to paid user acquisition by coordinating with respective Glu teams and building a holistic plan
  • Manage and grow the relationship with Disney
  • Establish and assure adherence to budgets, schedules, and outbound marketing plans
  • Partner with research and analytics teams to gain customer insights that inform game development
  • Regularly present go-to-market and growth strategies to company leadership

At Glu, we believe in advancing the capabilities of everyone we work with. You’ll be exposed to, and will continue to hone your skills in:

  • Working with a world class IP
  • Leading Digital Campaigns spanning the US and beyond
  • Managing cross-functional programs
  • Access to Udemy's learning hub for free

If all of this sounds exciting to you, we’ve found that those with these passions and skill/experience background were best setup for success. If you have a passion for:

  • Mobile Games
  • Everything Disney
  • Being the single owner of the overall marketing plan

And your skills and experience include:

  • 6+ Years of relevant product marketing experience
  • Background with working with consumer brands, preferably mobile games
  • Strong project management skillset
  • Deep knowledge of digital measurement strategies and tools
  • Prior agency experience leading digital campaigns a strong plus

Then we think you might be someone who would succeed here on the team at Glu! If this sounds like the next chapter in the story of your career, we would love for you to apply so we can discuss your valuable skills and how we can benefit from each other!