Product General Manager

Production Burlingame, California

Covet Fashion


Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as Cooking Dash, Deer Hunter, Covet Fashion, Design Home, Racing Rivals, TAP Sports Baseball, and branded IP games including Kim Kardashian: Hollywood, on the App Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. We have worldwide studios in North America, Russia and India. Our headquarters are in the heart of the bustling SOMA district of San Francisco. 

We are seeking an experienced Product GM to continue to grow our key franchise at Covet Fashion. We are looking for a leader that has a passion to build game platforms that delight players, through innovative gameplay, live events and meaningful social interactions between players. 

Team Overview

At our Crowdstar studio in Burlingame, we believe that there is huge opportunity in interactive entertainment products for women, and CrowdStar’s goal is to build products which engage, enrich and empower them.  

With our two top grossing titles, Covet Fashion and Design Home, CrowdStar has developed new ways for users (players) to enjoy fashion and interior design. Not only are we changing how women game, we’re also changing how they discover and shop for everything from clothing to shoes, or furniture to home decor. As a team we are passionate not only about creating fun and engaging games for women but enriching lives outside of the game.

The Role: 

The right leader will be experienced in leading and engaging a team across a variety of backgrounds from design, product management, art and technology.  You have worked with marquee brands, building long term win-win partnerships.  Through your experience you will be to ensure we have the right creative vision, talent and processes to build a world-class mobile games platform.

As the Product GM you will be responsible for owning and driving the product vision, as well as managing multiple relationships, building profitable mobile hits in alignment with Glu mobile strategy.


  • Own and drive the product vision, ensuring that the team is balancing both the Design and PM perspectives to deliver an optimal balance of creative design and science into game development from the earliest stages of product lifecycle
  • Focus on team, product and social channel communications on clear product messaging and actions
  • Manage, develop and inspire team members while creating strong positive relationships with the entire staff, as well as peers
  • Lead live operations and new feature development via understanding of best in breed analytics, creative, product, talent and organizational structure
  • Attract, develop, inspire, and lead high performers, creating a culture that motivates and retains world class talent required for success
  • Look for new opportunities in developing areas of the mobile games market Work in deep partnership publishing groups, leveraging consumer insights, market feedback, as well as platform and channel expertise drive effective go to market strategies

Develop and grow the business

  • Own the P&L, surface business and product
  • Build appropriate team capabilities and processes to ensure alignment on product outcomes, milestones and KPI's
  • Manage the teams day-to-day activities to ensure they meet deadlines, objectives and quality standards


  • 8+ years experience of production experience whether as a Producer or Product Manager
  • Experience shipping multiple titles, and have led at least one title as a mobile EP
  • Strong practical knowledge of the F2P business model and mechanics;
  • Has an inquisitive mind, constantly reviewing competitive products and learning about emerging play patterns; Strong passion of women's high end fashion
  • Broad understanding of how to use data driven game systems to drive the meta-game, economy, game balance and pacing;
  • Passionate about the player, understanding what drives and motivates them;
  • Solid understanding of usability, flow and UI design for touch screens;
  • Decisive but flexible; able to accept criticism, perform and adapt quickly in a creative, rapidly changing, fast-paced environment;
  • Excellent written, verbal, interpersonal and leadership skills;
  • Must have a passion for immersive digital experiences and the ability to articulate that passion
  • Life at the cutting edge of wireless technology is an exciting but demanding place to be. 

Glu is always on the lookout for exceptionally talented individuals to join our team.  We reward talent, creativity, and the ability to get the job done.  At Glu, you’ll find dynamic people, a hip, forward-thinking culture, a team-oriented environment, and opportunity for advancement.  If you are interested in mobile technology and want to be a part of a team that makes the future of wireless technology happen, then Glu is for you!

All qualified applicants will receive consideration for employment. Glu is an equal opportunity employer committed to diversity in the workplace. We welcome people of different backgrounds and experiences to ensure a diverse and inclusive workplace.