Social Media & Community Manager

Marketing Burlingame, California


Description

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as Cooking Dash, Deer Hunter, Covet Fashion, Design Home, Racing Rivals, TAP Sports Baseball, and branded IP games including Kim Kardashian: Hollywood, on the App Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. We have worldwide studios in North America, Russia and India. Our headquarters are in the heart of the bustling SOMA district of San Francisco.

Team Overview

At our Crowdstar studio in Burlingame, we believe that there is huge opportunity in interactive entertainment products for women, and CrowdStar’s goal is to build products which engage, enrich and empower them. 

With our two top grossing titles, Covet Fashion and Design Home, CrowdStar has developed new ways for users (players) to enjoy fashion and interior design. Not only are we changing how women game, we’re also changing how they discover and shop for everything from clothing to shoes, or furniture to home decor. As a team we are passionate not only about creating fun and engaging games for women but enriching lives outside of the game.

Role Overview

Our Social Media & Community Manager will play the important role of developing and executing social and community strategies across multiple channels to further engage our existing users and drive new users to download our mobile games.  This is a highly visible, strategic role where you’ll be making key impact on the business.

Responsibilities

  • Work with studio marketing team to define the social voice of our latest runaway mobile hit, Design Home.
  • Develop and implement social media and community strategies and best practices across various socialmedia channels (i.e. Instagram, Facebook, Twitter, Pinterest, Tumblr, Youtube, etc).
  • Grow followers and audience engagement by delivering fully integrated social programs across channels.
  • Manage social media campaign execution and scheduling including day-to-day content sourcing and creation as well as post-campaign analysis.
  • Constantly test, optimize and analyze campaigns and projects based on key KPIs of retention and installs. Allocate time and resources appropriately.
  • Understand how mature female mobile app users (25 - 55 years old) behave and how to market effectively to them.
  • Communicate directly with users via social media channels including directing and responding to questions, engaging in conversation, connecting with key influencers, and being the voice of Crowdstar.
  • Partner with Crowdstar’s Customer Support team on social media strategy and messaging to users. Influence how we are handling Customer Support user inquiries.
  • Abiity to use social media intelligence to correctly interpret, document, and report out what the community thinks. This includes both positive / negative sentiment, as well as topic analysis and breakdowns across the entire digital ecosystem, not just the vocal minority.

Requirements

  • 3-5 years of managing social media (Facebook, Twitter, Instagram, YouTube, Tumblr, Pinterest, blogs, etc.) and community platforms.
  • Experience working in mobile gaming and/or lifestyle apps, with a solid understanding of engaging an audience through a mobile platform.
  • Strong ability to write clear, engaging and cohesive messaging with a mature female target audience in mind.
  • Analytical skills to measure and understand how social campaigns deliver impact to broader company business and marketing objectives.
  • Ability to work individually and with cross functional teams to develop campaigns and drive results.
  • Ability to prioritize and multi-task in a fast paced, changing environment.
  • Strong organizational skills and attention to detail.
  • Background in developing loyalty programs a  plus.
  • Great eye for high-quality impactful content.
  • Familiarity with home design space including brands, influencers and trends or experience managing fashion or home decor social media accounts a plus.
  • Bachelor’s Degree or equivalent.

All qualified applicants will receive consideration for employment.  Glu is an equal opportunity employer committed to diversity in the workplace. We welcome people of different backgrounds and experiences to ensure a diverse and inclusive workplace.