Mobile User Acquisition Manager

Marketing San Francisco, California


Diner dash

Description

Glu Mobile (NASDAQ:GLUU) is a leading global developer and publisher of free-to-play games for smartphone and tablet devices. Glu is focused on creating compelling original IP games such as COOKING DASH, DEER HUNTER, RACING RIVALS, TAP SPORTS BASEBALL and TAP SPORTS FOOTBALL, and branded IP games including KIM KARDASHIAN: HOLLYWOOD, TERMINATOR GENYSIS: REVOLUTION, and MISSION IMPOSSIBLE: ROGUE NATION on theApp Store, Google Play, Amazon Appstore, Facebook, Mac App Store, and Windows Phone. We have worldwide studios in North America, Russia, China and India. Our headquarters are in the heart of the bustling financial district of San Francisco. To learn more, follow this link: http://www.glu.com/

Role Overview

We are currently hiring a User Acquisition Manager for our San Francisco headquarters. 
  
You will be responsible for designing and executing customer acquisition campaigns via a variety of channels to grow our player user base across all games. 
  
Responsibilities include: 

  • Create and drive the company's growth plan for acquiring new players through focused, data-driven, and ROI based mobile user acquisition strategies
  • Lead creative development for any programs or materials needed to drive user engagement
  • Drive ASO for assigned titles, including testing and optimization of icons, screenshots, app description, and keywords
  • Track and analyze results to identify optimization opportunities to increase conversion and new users
  • Generate detailed weekly spend and performance reports around trends and key metrics specific to goals and present to senior management
  • Master and exploit targeting and other tools of preferred partners to efficiently acquire ROI positive users at lowest possible CPI
  • Manage marketing budgets across product portfolios
  • Source, evaluate and test new user acquisition channels to grow and diversify sources of traffic

  
Requirements:  

  • 2-5 years of relevant experience in user acquisition for mobile games or apps
  • Bachelor's degree in math, engineering, economics, finance, business or other quantitative field required
  • Advanced Excel skills; strong analytics background including data manipulation and pivot tables
  • Ability to compile and analyze performance data and metrics and make decisions regarding campaign direction based on analysis
  • Experience onboarding new external partners; setting up IOs, integrating reporting APIs, and testing conversion attribution
  • Ability to quickly understand, test, and adapt new marketing techniques and technologies into marketing plans
  • Experience managing, growing and optimizing mobile user acquisition campaigns and partnerships
  • Experience doing marketing bursts for new product launches
  • Ability to work in a fast-paced environment
  • Excellent communication skills

 

Life at the cutting edge of wireless technology is an exciting but demanding place to be. Glu is always on the lookout for exceptionally talented individuals to join our team. We reward talent, creativity, and the ability to get the job done. At Glu, you’ll find dynamic people, a hip, forward-thinking culture, a team-oriented environment, and opportunity for advancement. If you are interested in mobile technology and want to be a part of a team that makes the future of wireless technology happen, then Glu is for you!

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